![[Featured image] Data scientist giving a presentation on how to incorporate findings from data science in marketing campaigns.](https://images.ctfassets.net/wp1lcwdav1p1/5efxFf8qZi0i6uZ6k3tgkd/a75da66f28f5bab9acf2150e20127982/GettyImages-1437209226.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
How to Use Data Science in Marketing
Learn more about how to use data science in marketing, including the different types of data to use, examples of data science in marketing, and five steps to follow to effectively implement data science into your marketing campaigns.
April 4, 2024
Article

![[Featured Image] Two machine learning professionals look over some paperwork in an office and talk about diffusion models.](https://images.ctfassets.net/wp1lcwdav1p1/2IxgzQMQ6ok7NR1OIEoVb2/db3502303103f76cbf21ee6c03d8003a/GettyImages-698379070.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A data scientist sits at a desk with a laptop and relies on clustering to gain insights.](https://images.ctfassets.net/wp1lcwdav1p1/1NIwvtyccLnlMcV5FxGwLG/3ecb86ec953adf7ccf3eac015cafa03b/GettyImages-1924893502.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)



![[Featured Image] A data governance analyst stands in front of her team at a meeting and explains data policies using a display of data and graphs.](https://images.ctfassets.net/wp1lcwdav1p1/4cX1l4FhbJ8KrkIHjlsbWR/37cdf0e7c9d72d7d9e6cec46e7290bc8/GettyImages-1485146526.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A data scientist wearing glasses and a striped shirt working in front of several computer monitors.](https://images.ctfassets.net/wp1lcwdav1p1/6tr5J3qa6qxmgHylyhoC5f/e80d2a556950be2c818fb8fc38e4aee9/GettyImages-1451309461.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A person uses their laptop and paper to draft an SQL resume in an office setting.](https://images.ctfassets.net/wp1lcwdav1p1/1UhkYKZMNWUdWMyTEV8PkE/01c199e579fa849f7e78c53dacc5dce2/GettyImages-167890561.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] Two machine learning engineers discuss pattern recognition while looking at a computer monitor.](https://images.ctfassets.net/wp1lcwdav1p1/6x6YMBgcKBlvTBxbPOj9St/e53ebaaa1fff4f783e035d1ab7938787/GettyImages-867431914.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A smiling person interacts with a chatbot while shopping online, an example of artificial intelligence.](https://images.ctfassets.net/wp1lcwdav1p1/1dGXW5i675XTQ7Bmx3kcyF/95c74395e72e157d32ba8ac19b2c20b5/GettyImages-1437739003.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A group of doctors meets in a conference room to discuss how anomaly detection in machine learning can help them detect diseases in patients.](https://images.ctfassets.net/wp1lcwdav1p1/6FAJmZ2MFELyAIyUzUuRuZ/95be511c57cce58b877bcd354c473da7/GettyImages-533768683.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A machine learning engineer designs machine learning systems at their desk.](https://images.ctfassets.net/wp1lcwdav1p1/2JI8SzfLPZJeWyKP7TOaOe/d3588ba83867cc7fdeb1a5a3d9d06150/GettyImages-1649044957.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] An employer sits in an office and asks a candidate data visualization interview questions.](https://images.ctfassets.net/wp1lcwdav1p1/4kdeqCdvx09uFuWGl9igqS/b3dc2d6ab99d16b3e695bfd13d65408d/GettyImages-1144542396.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A data scientist works on a laptop to develop a conditional generative adversarial network (cGAN).](https://images.ctfassets.net/wp1lcwdav1p1/44wkvxfBxbaePN3zFt36J6/9108a94df8baeb7afc1152d1cdc8a1ff/GettyImages-1444442656.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
