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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Data Cleaning & Processing with Copilot in Excel

    Skills you'll gain: Data Cleansing, Prompt Engineering, Data Processing, Microsoft Excel, Data Manipulation, Microsoft Copilot, Data Preprocessing, Data Quality, Data Transformation, Data Integrity, Data Validation, Data-Driven Decision-Making, Excel Formulas, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Mercadotecnia en un mundo digital

    Skills you'll gain: Marketing, Marketing Channel, Digital Transformation, Marketing Strategies, Digital Marketing, Customer Advocacy, Promotional Strategies, New Product Development, Price Negotiation, Consumer Behaviour, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    American Psychological Association

    Qualitative Research Methods in Psychology

    Skills you'll gain: Qualitative Research, Interviewing Skills, Case Studies, Research, Research Methodologies, Data Analysis, Data Collection, Social Sciences, Research Design, Psychology, Cultural Diversity, Analytical Skills, Anthropology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Maryland, College Park

    Entrepreneurship Capstone

    Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Customer Insights, Sales Management, Entrepreneurship, Sales Process, Market Analysis, Innovation, Marketing Planning, Marketing, Market Research, Product Management, Product Development, Commercialization, New Business Development, Process Validation, Business Strategies, Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    274 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    ManyChat for Beginners: Automate Instagram Lead Generation

    Skills you'll gain: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Google Sheets, Social Media, Social Media Marketing, Digital Marketing, Gmail

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Web Content, Productivity Software, Brand Awareness, Generative AI, User Accounts

    4
    Rating, 4 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    GenAI for SEO: A Hands-On Playbook

    Skills you'll gain: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Data Analysis with Python

    Skills you'll gain: Unsupervised Learning, Regression Analysis, Classification Algorithms, Dimensionality Reduction, Data Analysis, Anomaly Detection, Supervised Learning, Model Evaluation, Statistical Analysis, Analytics, Logistic Regression, Data Preprocessing, Predictive Modeling, Statistical Modeling, Applied Machine Learning, Machine Learning Methods, Decision Tree Learning, Data Mining, Machine Learning Algorithms, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Michigan

    Total Data Quality

    Skills you'll gain: Data Quality, Quantitative Research, Data Validation, Data Integrity, Data Governance, Data Collection, Quality Assurance, Data Processing, Data Strategy, Data Analysis, Data Management, Model Evaluation, Data Preprocessing, Data Access, Statistical Analysis, Sampling (Statistics), Verification And Validation, Design Strategies, Threat Detection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    58 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Get Started with Facebook Ads Manager

    Skills you'll gain: Facebook, Advertising Campaigns, Account Management, Advertising, Social Media Management, Digital Advertising, User Accounts, Social Media, Social Media Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    91 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crea Gráficos para las Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design, Social Media Marketing, Organizational Skills, Marketing Design, Typography, Color Theory, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to increase engagement to Instagram Business profile

    Skills you'll gain: Instagram, Target Market, Social Media Marketing, Social Media, Customer Engagement, Brand Strategy, Social Media Content, Business Marketing, Storytelling, Drive Engagement, Marketing, Business

    3
    Rating, 3 out of 5 stars
    ·
    71 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Cleaning & Processing with Copilot in Excel : Microsoft
  • Mercadotecnia en un mundo digital: University of Illinois Urbana-Champaign
  • Qualitative Research Methods in Psychology: American Psychological Association
  • Entrepreneurship Capstone : University of Maryland, College Park
  • ManyChat for Beginners: Automate Instagram Lead Generation: Coursera
  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera
  • GenAI for SEO: A Hands-On Playbook: IBM
  • Data Analysis with Python: University of Colorado Boulder
  • Total Data Quality: University of Michigan
  • Get Started with Facebook Ads Manager: Coursera

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Social Media Marketing (9)
Brand Management (7)

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