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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Power Platform in Business Analysis

    Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Data Visualization, Interactive Data Visualization, Dashboard, Microsoft 365, No-Code Development, Business Process Automation, Data Analysis, Generative AI Agents, Application Development, Business Process, Data Integration

    4
    Rating, 4 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Irvine

    English for Developing a Business

    Skills you'll gain: Presentations, Verbal Communication Skills, Communication, Non-Verbal Communication, Microsoft PowerPoint, Business Communication, English Language, Interpersonal Communications, Business Leadership, Crisis Management, Organizational Structure, Leadership and Management, Business, Business Management, Global Marketing, Rapport Building, Leadership, Corporate Communications, Grammar, Vocabulary

    4.7
    Rating, 4.7 out of 5 stars
    ·
    73 reviews

    Mixed · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Innovation & Entrepreneurship - From Basics to Open Innovation

    Skills you'll gain: Entrepreneurship, Market Opportunities, Market Analysis, Innovation, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Product Development, Strategic Thinking, Business Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    328 reviews

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Strategic Sales Management Final Project

    Skills you'll gain: Sales Strategy, Sales Management, Case Studies, Sales Process, Strategic Marketing, Sales Development, Business Strategies, Business Analysis, Competitive Analysis, Market Analysis, Peer Review

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    How to Use Data

    Skills you'll gain: Data Storytelling, Data Presentation, Feature Engineering, Data Visualization Software, Unsupervised Learning, SQL, Data Analysis, Model Evaluation, Seaborn, Data Visualization, Tableau Software, Predictive Modeling, Exploratory Data Analysis, Predictive Analytics, Analytics, Presentations, Interactive Data Visualization, Verbal Communication Skills, Data Science, Machine Learning

    Beginner · Specialization · 1 - 3 Months

  • U

    Universidad Austral

    Emprendiendo en STEM

    Skills you'll gain: Design Thinking, Team Building, Business Modeling, Team Leadership, Market Opportunities, Entrepreneurship, Marketing Strategies, Innovation, Financial Management, Business Development, Marketing, Professional Networking, New Product Development, Strategic Thinking, Value Propositions

    4.9
    Rating, 4.9 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Digital Media and Strategic Planning in Technology Markets

    Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Web Analytics and SEO, Business Strategy, Paid media, Content Marketing, Market Analysis, Marketing Strategy and Techniques, Email Marketing, Digital Marketing, Google Ads, Innovation, Product Development, Video Production

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Ciência de Dados para Finanças

    Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, FinTech, Ggplot2, Data Visualization Software, Plot (Graphics), Deep Learning, Data Modeling, R Programming, Market Data, Predictive Analytics, Analytics, Data Science, Data Analysis, Business Analytics, Data Processing, Data Manipulation, Machine Learning, Financial Market

    4.3
    Rating, 4.3 out of 5 stars
    ·
    90 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Create a website with MailChimp

    Skills you'll gain: Search Engine Optimization, Content Management, Web Content, Web Design, Information Architecture, Web Design and Development, Goal Setting, Project Implementation, Project Closure

    4.7
    Rating, 4.7 out of 5 stars
    ·
    84 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Crisis Management, Marketing and Public Relations, Corporate Communications, Strategic Communication, Journalism, Media Strategy, Branding, Brand Management, Storytelling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    103 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Michigan State University

    Launch Strategy: 5 Steps to Capstone Experience

    Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    131 reviews

    Mixed · Course · 1 - 3 Months

  • W

    Whizlabs

    Exam Prep PL-300: Microsoft Power BI Data Analyst Associate

    Skills you'll gain: Power BI, Dashboard, Business Intelligence, Data Presentation, Data Storytelling, Data Visualization Software, Data Transformation, Data Analysis Expressions (DAX), Business Analytics, Data Modeling, Star Schema, Data-Driven Decision-Making, Pivot Tables And Charts, Key Performance Indicators (KPIs), Interactive Data Visualization, Microsoft Power Platform, Microsoft Excel, Data Management, Data Analysis, Advanced Analytics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    27 reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Power Platform in Business Analysis: Microsoft
  • English for Developing a Business: University of California, Irvine
  • Innovation & Entrepreneurship - From Basics to Open Innovation: 28DIGITAL
  • Strategic Sales Management Final Project: Fundação Instituto de Administração
  • How to Use Data: University of Pennsylvania
  • Emprendiendo en STEM: Universidad Austral
  • Digital Media and Strategic Planning in Technology Markets: University of Colorado Boulder
  • Ciência de Dados para Finanças: Fundação Instituto de Administração
  • Create a website with MailChimp: Coursera
  • Working with the Media: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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