• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Erstelle Videos für soziale Medien mit Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Video Editing, Social Media Strategy, Graphic and Visual Design Software, Content Creation, Video Production, Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Maryland, College Park

    Agile Project Management

    Skills you'll gain: Agile Project Management, Scrum (Software Development), Sprint Planning, Emotional Intelligence, Backlogs, Scaled Agile Framework, Negotiation, Sprint Retrospectives, Agile Software Development, Program Management, Brainstorming, Prioritization, User Story, Creative Thinking, Innovation, Project Portfolio Management, Leadership, Organizational Leadership, Problem Solving, Project Controls

    4.3
    Rating, 4.3 out of 5 stars
    ·
    39 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    Skillshare

    Shopify eCommerce Ads Masterclass: Setup & Fundamentals

    Skills you'll gain: Marketing Budgets, Target Audience, Campaign Management, Facebook, Sales Pipelines, Google Ads, Online Advertising, Instagram, Performance marketing, Digital Advertising, Paid media, Advertising Campaigns, E-Commerce, Advertising, Budget Management, Social Media Campaigns, Account Management, Apple iOS

    Beginner · Course · 1 - 3 Months

  • U

    University of Cambridge

    The Law of England and Wales: An Introduction

    Skills you'll gain: Legal Research, Court Systems, Case Law, Legal Strategy, Civil Law, Legal Proceedings, Law, Regulation, and Compliance, Appeals, Litigation and Civil Justice, Civil Procedures, Political Sciences, Social Justice

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Mastering Total Quality Management: Analyze, Apply & Improve

    Skills you'll gain: Quality Management, Culture Transformation, Quality Improvement, Continuous Improvement Process, Operational Excellence, Quality Assurance, Process Improvement, Cost Management, Customer experience strategy (CX), Benchmarking, Team Oriented, Employee Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    19 reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    Advancing Women in Tech

    Real-World Cloud PM 1 of 3: Cloud Business and Technology

    Skills you'll gain: Cloud Computing, Amazon Web Services, Cloud Services, Amazon S3, Cloud Storage, Product Management, Scalability, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Resilient Teaching Through Times of Crisis and Change

    Skills you'll gain: Teaching, Systems Thinking, Diversity Awareness, Adaptability, Instructional Design, Digital pedagogy, Constructive Feedback, Higher Education, Innovation, Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Introduction to Corporate Sustainability

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Sustainable Development, Systems Thinking, Corporate Strategy, Sustainability Reporting, Climate Change Mitigation, Business Ethics, Compliance Management, Business Risk Management, Environment and Resource Management, Climate Change Adaptation, Supply Chain Management, Stakeholder Engagement, Communication Strategies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fudan University

    游戏产业概论

    Skills you'll gain: Intellectual Property, Video Game Development, Game Design, Company, Product, and Service Knowledge, Product Development, Production Process, Business, Animation and Game Design, Business Management, Corporate Strategy, Innovation, Product Marketing, Market Share, Computer Hardware, Regulation and Legal Compliance, Case Studies

    3.6
    Rating, 3.6 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Geneva

    Water Cooperation and Diplomacy

    Skills you'll gain: Water Resources, Diplomacy, Water Resource Management, International Relations, Mediation, Conflict Management, Negotiation, Governance, Environmental Laws, Data Collection

    4.9
    Rating, 4.9 out of 5 stars
    ·
    48 reviews

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Practical Generative AI with ChatGPT

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Multimodal Prompts, OpenAI API, LLM Application, AI Product Strategy, Productivity Software, Creative Design, Marketing Strategy and Techniques, Responsible AI, A/B Testing, Time Management

    Beginner · Course · 1 - 3 Months

  • E

    ESADE Business and Law School

    Empresa familiar: gestión, dirección y sucesión

    Skills you'll gain: Succession Planning, Business Modeling, Family Support, Business Management, Governance, Systems Thinking, Risk Analysis, Business Systems, Technology Strategies, Organizational Structure, Relationship Management, Business, Organizational Development, Business Valuation, Business Leadership, Innovation, Business Transformation, Entrepreneurship, Human Resource Strategy, Economics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    174 reviews

    Beginner · Specialization · 3 - 6 Months

1…230231232…429

In summary, here are 10 of our most popular marketing strategy courses

  • Erstelle Videos für soziale Medien mit Canva: Coursera
  • Agile Project Management: University of Maryland, College Park
  • Shopify eCommerce Ads Masterclass: Setup & Fundamentals: Skillshare
  • The Law of England and Wales: An Introduction: University of Cambridge
  • Mastering Total Quality Management: Analyze, Apply & Improve: EDUCBA
  • Real-World Cloud PM 1 of 3: Cloud Business and Technology: Advancing Women in Tech
  • Resilient Teaching Through Times of Crisis and Change: University of Michigan
  • Introduction to Corporate Sustainability: University of Colorado Boulder
  • 游戏产业概论: Fudan University
  • Water Cooperation and Diplomacy: University of Geneva

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok