• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • P

    Pontificia Universidad Católica del Perú

    Fundamentos del Modelo de Negocio Canvas

    Skills you'll gain: Business Modeling, Strategic Partnership, Business Planning, Business Strategies, Entrepreneurship, Case Studies, Value Propositions, Business Development, Business Process, Target Market, Customer Analysis, Market Opportunities, Customer Relationship Management, Cost Accounting, Resource Management, Revenue Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    261 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Strategic Sourcing & Supplier Selection

    Skills you'll gain: Strategic Sourcing, Supplier Management, Vendor Management, Contract Negotiation, Supplier Performance Management, Vendor Relationship Management, Supplier Relationship Management, Procurement, Cost Benefit Analysis, Financial Modeling, Negotiation, Market Research, Market Intelligence, Risk Management, Financial Analysis, Data-Driven Decision-Making, Process Improvement, Spreadsheet Software, Business Communication, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

  • U

    Universidad de los Andes

    Mi nueva empresa: los siguientes pasos

    Skills you'll gain: Team Building, New Product Development, Leadership Development, Business Development, Entrepreneurship, Performance Analysis, Innovation, Business Strategy, Strategic Thinking, Business Modeling, Business Analysis, Business Communication, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Managing Customer Expectations with Jagdish Sheth

    Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Customer experience strategy (CX), Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Corporate Entrepreneurship

    Skills you'll gain: Innovation, Entrepreneurship, Team Management, Business Strategy, Organizational Strategy, Program Evaluation, Culture Transformation, New Business Development, Case Studies, Growth Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Advanced · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Next-Generation Firewalls and Intrusion Prevention

    Skills you'll gain: Intrusion Detection and Prevention, Continuous Monitoring, Threat Management, Firewall, Incident Response, Network Security, Threat Detection, Network Monitoring, Information Systems Security, Infrastructure Security, Cybersecurity

    4.4
    Rating, 4.4 out of 5 stars
    ·
    48 reviews

    Advanced · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    لوسائط الرقمية واستراتيجيات التسويق

    Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)

    Mixed · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Cyber Security: Data Security and Information Privacy

    Skills you'll gain: Data Security, Cyber Risk, Cybersecurity, Data Sharing, Cyber Attacks, Security Management, Cryptography, Security Software, Security Strategy, Network Security, Risk Modeling, Data Access, Statistical Methods

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Machine Learning with TensorFlow on Google Cloud em Português Brasileiro

    Skills you'll gain: Feature Engineering, Model Deployment, Responsible AI, Model Evaluation, Tensorflow, Exploratory Data Analysis, Data Preprocessing, Google Cloud Platform, Keras (Neural Network Library), Data Strategy, Embeddings, MLOps (Machine Learning Operations), Machine Learning, Applied Machine Learning, Dataflow, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Artificial Neural Networks, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    92 reviews

    Intermediate · Specialization · 3 - 6 Months

  • S

    Skillshare

    Shopify eCommerce: Social Media Ads for Sales Success

    Skills you'll gain: Performance marketing, Marketing Analytics, Marketing Budgets, Target Market, Google Ads, Pay Per Click Advertising, Promotional Strategies, Analysis, Sales Pipelines, Google Analytics, Promotions and Campaigns, Marketing, Process Optimization, E-Commerce, Budget Management, Content Creation, Return On Investment, Account Management, Video Production, Apple iOS

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad Nacional Autónoma de México

    Gobierno corporativo: antecedentes

    Skills you'll gain: Governance, Corporate Accounting, Accountability, Business Management, Corporate Strategy, Business Ethics, Organizational Structure, Corporate Communications, Financial Reporting, Stakeholder Engagement

    4.1
    Rating, 4.1 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Understanding Corporate Communications

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Social Media

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

1…238239240…429

In summary, here are 10 of our most popular marketing strategy courses

  • Fundamentos del Modelo de Negocio Canvas: Pontificia Universidad Católica del Perú
  • Strategic Sourcing & Supplier Selection: Coursera
  • Mi nueva empresa: los siguientes pasos : Universidad de los Andes
  • Managing Customer Expectations with Jagdish Sheth: Kennesaw State University
  • Corporate Entrepreneurship: Tecnológico de Monterrey
  • Next-Generation Firewalls and Intrusion Prevention: LearnQuest
  • لوسائط الرقمية واستراتيجيات التسويق: University of Illinois Urbana-Champaign
  • Cyber Security: Data Security and Information Privacy: Macquarie University
  • Machine Learning with TensorFlow on Google Cloud em Português Brasileiro: Google Cloud
  • Shopify eCommerce: Social Media Ads for Sales Success: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok