Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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114courses

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Find the best Social Media Marketing course for your goals

  • Skills you'll gain: Social Media Management, Workflow Management, Social Media Content, Social Media, Social Media Marketing

  • Skills you'll gain: Social Media Management, TikTok, Scheduling, Social Media, Social Media Marketing, Billing, Systems Integration, Facebook, Dashboard, Instagram, Pinterest, Marketing, Business Strategy

  • Skills you'll gain: Content Creation, Web Content, Social Media Marketing, Social Media, Graphic and Visual Design Software, Graphic Design, Storytelling, Design, Design Software, Design Elements And Principles

  • Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Professional Networking, User Accounts, Marketing

  • Skills you'll gain: Social Media, Social Media Marketing, Control Panels, Market Research, User Research

  • Status: Preview

    Northwestern University

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Customer Engagement, Social Media Management, Marketing, Professional Networking, Content Strategy, Marketing Analytics, Target Market, Target Audience, Emerging Technologies, Peer Review

  • Skills you'll gain: Instagram, Social Media Content, Animations, Social Media, Content Creation, Facebook, Social Media Marketing, Graphical Tools, Digital Design, Graphic Design

  • Skills you'll gain: Pinterest, Merchandising, Social Media Content, Social Media, Social Media Marketing, Business

  • Skills you'll gain: Facebook, Social Media Management, E-Commerce, Social Media, Sales Management, Social Media Marketing, Product Planning, Merchandising, Marketing, Business

  • Skills you'll gain: Calendar Management, Organizational Skills, Content Management, Workflow Management, Scheduling, Project Planning, Collaborative Software, Social Media Marketing

  • Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business

  • Skills you'll gain: Canva (Software), Marketing Design, Social Media Marketing, Social Media Content, Social Media, Marketing Materials, Color Matching, Graphic Design, Design, User Accounts

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Leading partners

  • Meta
  • Northwestern University
  • Tecnológico de Monterrey
  • Simplilearn
  • University of Colorado Boulder
  • Digital Marketing Institute
  • Google
  • Real Madrid Graduate School Universidad Europea