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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • A

    Automatic Data Processing, Inc. (ADP)

    A Manager's Guide to Modern Hiring by AIRSĀ®

    Skills you'll gain: Workplace inclusivity, Talent Recruitment, Cultural Diversity, New Hire Orientations, Diversity Marketing, Process Improvement, Relationship Building, Human Resources, Brand Awareness, Talent Management, Consultative Approaches, Customer experience strategy (CX), Collaboration, Personalized Service, Teamwork, Leadership and Management, Time Management, Decision Making, Communication, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    54 reviews

    Intermediate Ā· Specialization Ā· 3 - 6 Months

  • S

    Starweaver

    Foundations of Credit Analysis and Fixed Income Securities

    Skills you'll gain: Financial Statement Analysis, Credit Risk, Financial Analysis, Portfolio Risk, Market Data, Risk Analysis, Securities (Finance), Financial Data, Portfolio Management, Analysis, Risk Management, Derivatives, Business Valuation, Balance Sheet, Financial Market, Income Statement, Investments, Market Analysis, Analytics, Decision Making

    Intermediate Ā· Course Ā· 1 - 3 Months

  • C

    Coursera

    How to Plan a Content Calendar using Trello

    Skills you'll gain: Calendar Management, Content Development and Management, Scheduling, Project Management Software, Content Creation, Workflow Management, Organizational Skills, Project Management, User Accounts, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    13 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • C

    Coursera

    Snowflake for Beginners: Make your First Snowsight Dashboard

    Skills you'll gain: Snowflake Schema, Dashboard, Data Warehousing, Database Management, Data Storage, SQL, Business Intelligence, Data Management, Data Visualization Software, Data Analysis, Cloud Computing, Cloud Platforms, Benchmarking, Market Share

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    56 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • A

    Alfaisal University | KLD

    ŲŖŲ­Ł„ŁŠŁ„ منتجات Ų§Ł„Ų“Ų±ŁƒŲ© ŁˆŲ§Ł„ŲŖŲ®Ų·ŁŠŲ· Ų§Ł„Ų§Ų³ŲŖŲ±Ų§ŲŖŁŠŲ¬ŁŠ Ł„Ł„Ų³ŁˆŁ‚

    Skills you'll gain: Strategic Marketing, Product Management, Market Analysis, Market Opportunities, Competitive Analysis, Marketing Strategy and Techniques, Business Strategy, Target Market, Customer Analysis, Product Lifecycle Management

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    14 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • S

    Skillshare

    ChatGPT for Content Creation and Planning

    Skills you'll gain: AI Personalization, Business Process

    4.1
    Rating, 4.1 out of 5 stars
    Ā·
    17 reviews

    Beginner Ā· Specialization Ā· 1 - 3 Months

  • C

    Coursera

    GenAI for Customer Communication

    Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer Service, Customer experience improvement, Customer Relationship Management (CRM) Software, AI Enablement, Personalized Service, Customer Insights, Customer Retention, Business Analytics, ChatGPT, User Feedback, Analytics, Self Service Technologies, Artificial Intelligence, Generative AI, Predictive Analytics, Consumer Behaviour, Automation

    5
    Rating, 5 out of 5 stars
    Ā·
    7 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • R

    Rice University

    Introduction Ơ l'analyse de donnƩes Ơ l'aide d'Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Excel Formulas, Data Visualization Software, Graphing, Data Analysis, Scatter Plots, Histogram, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    20 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • S

    Starweaver

    Foundations of Hotel Budgeting and Forecasting

    Skills you'll gain: Advanced Analytics, Budget Management, Hospitality Management, Budgeting, Financial Forecasting, Hospitality, Variance Analysis, Forecasting, Hotel Operations, Operating Budget, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Revenue Management, Demand Planning, Sustainable Business, Revenue Forecasting, Financial Statement Analysis, Financial Analysis, Sustainability Reporting, Analysis

    5
    Rating, 5 out of 5 stars
    Ā·
    7 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • U

    University of Washington

    Data Science at Scale - Capstone Project

    Skills you'll gain: Feature Engineering, Model Evaluation, Data Analysis, Predictive Modeling, Data Wrangling, Statistical Modeling, Statistics, Data Science, Data Preprocessing, Predictive Analytics, Data Integration, Data Collection, Applied Machine Learning, R Programming, Research, Data Validation, Python Programming

    3.8
    Rating, 3.8 out of 5 stars
    Ā·
    26 reviews

    Mixed Ā· Course Ā· 1 - 3 Months

  • C

    Coursera

    Data Cleaning in Snowflake: Techniques to Clean Messy Data

    Skills you'll gain: Data Cleansing, Snowflake Schema, Data Quality, Data Transformation, Data Validation, Data Manipulation, Data Analysis, SQL, Big Data

    4.1
    Rating, 4.1 out of 5 stars
    Ā·
    7 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • C

    Coursera

    Crear Gráficos y Paneles con Microsoft Excel

    Skills you'll gain: Microsoft Excel, Dashboard, Pivot Tables And Charts, Spreadsheet Software, Data Visualization Software, Data Presentation, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    187 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • A Manager's Guide to Modern Hiring by AIRSĀ®:Ā Automatic Data Processing, Inc. (ADP)
  • Foundations of Credit Analysis and Fixed Income Securities:Ā Starweaver
  • How to Plan a Content Calendar using Trello:Ā Coursera
  • Snowflake for Beginners: Make your First Snowsight Dashboard:Ā Coursera
  • ŲŖŲ­Ł„ŁŠŁ„ منتجات Ų§Ł„Ų“Ų±ŁƒŲ© ŁˆŲ§Ł„ŲŖŲ®Ų·ŁŠŲ· Ų§Ł„Ų§Ų³ŲŖŲ±Ų§ŲŖŁŠŲ¬ŁŠ Ł„Ł„Ų³ŁˆŁ‚:Ā Alfaisal University | KLD
  • ChatGPT for Content Creation and Planning:Ā Skillshare
  • GenAI for Customer Communication:Ā Coursera
  • Introduction Ć  l'analyse de donnĆ©es Ć  l'aide d'Excel:Ā Rice University
  • Foundations of Hotel Budgeting and Forecasting:Ā Starweaver
  • Data Science at Scale - Capstone Project:Ā University of Washington

Skills you can learn in Marketing

Market (economics) (28)
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Social Media Marketing (9)
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