Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado System
Skills you'll gain: Clinical Data Management, Clinical Research, Data Quality, Health Informatics, Time Series Analysis and Forecasting, Data Cleansing, Data Analysis, Data Modeling, Data Science, Analytical Skills, Statistical Reporting
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Sustainable Business, Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Sustainable Systems, Sustainability Standards, Business Reporting, Annual Reports, Strategic Leadership, Leadership, Social Impact, Organizational Structure, Climate Change Mitigation, Marketing Management, Accounting, Marketing, Communication
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Social Media, Social Media Marketing, Paid media, Digital Advertising, Campaign Management, Advertising, Driving engagement
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Tidyverse (R Package), Data Wrangling, R (Software), Data Cleansing, Data Transformation, Data Manipulation, R Programming, Data Science, Exploratory Data Analysis, Data Analysis, Data Management, File Management, Data Visualization, Data Import/Export
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Cleansing, Rmarkdown, Data Presentation, Data Visualization, Analytical Skills, Tableau Software, Dashboard, Stakeholder Communications, Data Literacy, Data Integrity, Case Studies, Data Analysis, Spreadsheet Software, Data Ethics, Ggplot2, Data Visualization Software, Data-Driven Decision-Making, Data Validation, Database Management
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Generative AI, Responsible AI, Financial Data, Complex Problem Solving, Microsoft Copilot, ChatGPT, Data-Driven Decision-Making, Data Analysis, Financial Analysis, Business Ethics, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Box Plots, Correlation Analysis, Data Visualization, Scatter Plots, Data Cleansing, Statistical Visualization, Data Manipulation, Pandas (Python Package), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Education Software and Technology, Digital pedagogy, Instructional Strategies, Computer Science, Interactive Design, Emerging Technologies, Collaborative Software, Artificial Intelligence, Innovation
Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Business Strategy, Business Management, People Management, Corporate Finance, Organizational Structure, Business Planning, Financial Analysis, Leadership and Management, Marketing, Competitive Analysis, Go To Market Strategy, Branding, Decision Making
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Portfolio Risk, Portfolio Management, Financial Analysis, Financial Data, Analysis, Data Analysis, Risk Management, Quantitative Research, Performance Analysis, Market Data, Financial Modeling, Investments, Asset Management
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Sports Medicine, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Artificial Intelligence, Data Analysis Software, Data-Driven Decision-Making, Applied Machine Learning, Data Analysis, Deep Learning, Real Time Data, Machine Learning, Data Ethics, Health Technology, Large Language Modeling, Technology Solutions, Scikit Learn (Machine Learning Library), Technology Strategies, Statistical Methods, Natural Language Processing, Performance Appraisal
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Mining, Innovation, Image Analysis, Big Data, Medical Imaging, Unstructured Data, Health Informatics, Analytics, Medical Records, Text Mining, Natural Language Processing, Health Care, Health Information Management, Classification Algorithms
Beginner · Course · 1 - 3 Months