• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • A

    AI Business School

    Introduction to AI for management professionals

    Skills you'll gain: AI Enablement, Operations Management, Automation, Digital Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Culture-Driven Team Building Capstone

    Skills you'll gain: Presentations, Case Studies, Cultural Diversity, Culture, Team Management, Organizational Effectiveness, Team Building, Analysis, Strategic Decision-Making, Business Consulting, Strategic Thinking, Organizational Strategy, Microsoft PowerPoint, Data-Driven Decision-Making, Root Cause Analysis, Human Resources Management and Planning, Business Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    UBITS

    UX writing para principiantes

    Skills you'll gain: User Experience, User Experience Design, User Research, UI/UX Research, UI/UX Strategy, User Centered Design, Copywriting, Driving engagement, Content Creation, Web Content, Diversity and Inclusion, Storytelling, Writing, Design Thinking, Concision

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Accounting for Mergers and Acquisitions: Advanced Topics

    Skills you'll gain: Financial Statement Analysis, Mergers & Acquisitions, Corporate Accounting, Financial Modeling, Corporate Tax, Private Equity, Investment Banking, Financial Analysis, Corporate Finance, Tax, Financial Accounting, Accounting, Equities, Consolidation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Generative Engine Optimization (GEO) Business Applications

    Skills you'll gain: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct

    Advanced · Course · 1 - 4 Weeks

  • S

    Skillshare

    Figma UI UX Design Essentials Pt.1: Tools & Foundations

    Skills you'll gain: Wireframing, Figma (Design Software), Layout Design, Prototyping, User Experience Design, Usability, Persona (User Experience), Typography, User Interface (UI) Design, Mockups, Color Theory

    4
    Rating, 4 out of 5 stars
    ·
    23 reviews

    Mixed · Course · 1 - 3 Months

  • G

    Google

    تصميم تجربة المستخدم من Google

    Skills you'll gain: Adobe XD, Prototyping, User Experience Design, Usability Testing, UI/UX Research, Figma (Design Software), Presentations, Responsive Web Design, Information Architecture, User Story, Storyboarding, User Research, Design, User Interface and User Experience (UI/UX) Design, Web Design, Persona (User Experience), User Centered Design, Data Ethics, Design Reviews, Usability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    147 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Virginia

    Estrategia de IT centrada en el cliente

    Skills you'll gain: Design Thinking, IT Management, Agile Methodology, Process Design, Customer experience strategy (CX), Stakeholder Engagement, Solution Design, Business Modeling, Lean Methodologies, Performance Measurement, Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Español para profesionales: comunicación en el trabajo

    Skills you'll gain: Spanish Language, Telephone Skills, Meeting Facilitation, Oral Expression, Language Competency, Business Correspondence, Verbal Communication Skills, Negotiation, Business Writing, Writing, Oral Comprehension, Business Communication, Communication, Grammar, Communication Strategies, Active Listening, Vocabulary

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Custom & Conditional Formatting in Microsoft Excel

    Skills you'll gain: Data Entry, Data Visualization, Microsoft Excel, Data Presentation, Spreadsheet Software, Data Analysis, Data Management, Business Strategy

    4.2
    Rating, 4.2 out of 5 stars
    ·
    26 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Design a Professional Business card with QR code using Canva

    Skills you'll gain: Barcoding, Presentations, No-Code Development, Cloud Applications, Social Media, Content Creation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    119 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • K

    Kennesaw State University

    Professional Selling: Step 2 - Prepare Like a High-Performer

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Customer Relationship Building, Sales Process, Needs Assessment, Sales Pipelines, Sales Strategy, Verbal Communication Skills, Lead Generation, Telephone Skills, Overcoming Objections, Communication, Customer Engagement, Product Knowledge, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

1…273274275…429

In summary, here are 10 of our most popular marketing strategy courses

  • Introduction to AI for management professionals: AI Business School
  • Culture-Driven Team Building Capstone : University of Pennsylvania
  • UX writing para principiantes: UBITS
  • Accounting for Mergers and Acquisitions: Advanced Topics: University of Illinois Urbana-Champaign
  • Generative Engine Optimization (GEO) Business Applications: Edureka
  • Figma UI UX Design Essentials Pt.1: Tools & Foundations: Skillshare
  • تصميم تجربة المستخدم من Google: Google
  • Estrategia de IT centrada en el cliente: University of Virginia
  • Español para profesionales: comunicación en el trabajo: Universidad Nacional Autónoma de México
  • Custom & Conditional Formatting in Microsoft Excel: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok