• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • E

    ESSEC Business School

    Raison d’être et Entreprise à Mission

    Skills you'll gain: Business Transformation, Corporate Sustainability, Social Impact, Sustainable Business, Environmental Social And Corporate Governance (ESG), Organizational Change, Corporate Strategy, Business Ethics, Law, Regulation, and Compliance, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    142 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University at Buffalo

    Roadmap to Success in Digital Manufacturing & Design

    Skills you'll gain: Peer Review, Plan Execution, Manufacturing Operations, Technology Roadmaps, Professional Networking, Smart Goals, Goal Setting, Workforce Development, Digital Transformation, LinkedIn, Portfolio Management, Project Documentation, Analysis, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    280 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Design Your Virtual Classroom with Canva

    Skills you'll gain: Canva (Software), Layout Design, Virtual Environment, Graphic and Visual Design Software, Graphic and Visual Design, Design, Color Matching, Graphic Design, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Product Development for Technical Managers

    Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Innovation, Persona Development, Product Management, Team Management, Product Lifecycle Management, Prototyping, Market Research, Sustainable Business, Agile Product Development, Marketing, Product Roadmaps, Sustainable Design, Ideation, Commercialization

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    38 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Columbia University

    HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Clinical Perspective)

    Skills you'll gain: Care Coordination, Value-Based Care, Health Informatics, Interoperability, Health Technology, Healthcare Ethics, Patient Education and Support, Patient-centered Care, Health Care, Health Information Management, Primary Care, Electronic Medical Record, Telehealth, Health Policy, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Ethics in Engineering

    Skills you'll gain: Failure Analysis, Engineering Practices, Biomedical Engineering, Ethical Standards And Conduct, Social Impact, Engineering, Case Studies, Civil Engineering, Software Engineering, Safety Assurance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • Y

    Yale University

    Journey of the Universe: The Unfolding of Life

    Skills you'll gain: Liberal Arts, Environment, Culture, Biology, Creativity, Anthropology, Systems Thinking, Social Studies, Timelines, Environmental Science, Physics, Scientific Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    441 reviews

    Mixed · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Disease Clusters

    Skills you'll gain: Epidemiology, Community Health, Biostatistics, Public Health, Community Outreach, Social Determinants Of Health, Health Assessment, Environmental Monitoring, Investigation, Data Collection, Persuasive Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    318 reviews

    Beginner · Course · 1 - 3 Months

  • E

    Emory University

    The Psychology of Thrill Seekers

    Skills you'll gain: Curiosity, Self-Awareness, Psychology, Human Development, Emotional Intelligence, Biology, Relationship Building, Case Studies, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Critical thinking: reasoned decision making

    Skills you'll gain: Critical Thinking, Independent Thinking, Business Ethics, Decision Making, Research, Analytical Skills, Problem Solving, Strategic Decision-Making, Cognitive flexibility, Self-Awareness, Open Mindset

    4.7
    Rating, 4.7 out of 5 stars
    ·
    111 reviews

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Strategic Communications in Technical Organizations

    Skills you'll gain: Request for Proposal, Conflict Management, Presentations, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Team Building, Interpersonal Communications, Intercultural Competence, Verbal Communication Skills, Target Audience, Business Writing, Strategic Communication, Communication, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    71 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Google Analytics: Reports & Traffic Analysis

    Skills you'll gain: Google Analytics, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Advertising Campaigns, Google Ads, Adobe Analytics, Web Analytics, Marketing Analytics, Goal Setting, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making

    Beginner · Specialization · 3 - 6 Months

1…300301302…502

In summary, here are 10 of our most popular social media marketing courses

  • Raison d’être et Entreprise à Mission: ESSEC Business School
  • Roadmap to Success in Digital Manufacturing & Design : University at Buffalo
  • Design Your Virtual Classroom with Canva: Coursera
  • Product Development for Technical Managers: University of Colorado Boulder
  • HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Clinical Perspective): Columbia University
  • Ethics in Engineering: University of Michigan
  • Journey of the Universe: The Unfolding of Life: Yale University
  • Disease Clusters: Johns Hopkins University
  • The Psychology of Thrill Seekers: Emory University
  • Critical thinking: reasoned decision making: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok