• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • C

    CVS Health

    Preparing for Your Retail Customer Service Role

    Skills you'll gain: Call Center Experience, Customer Complaint Resolution, De-escalation Techniques, Conflict Management, Customer Service, Customer Relationship Building, Interviewing Skills, Problem Solving, Professionalism, Keyword Research, Verbal Communication Skills, Communication, LinkedIn

    4.4
    Rating, 4.4 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Imperial College London

    Quality Improvement for Population Health

    Skills you'll gain: Public Health, Health Policy, Public Health and Disease Prevention, Community Health, Social Determinants Of Health, Continuous Quality Improvement (CQI), Health Administration, Health Care, Geographic Information Systems, Research Design, Geospatial Mapping, Data Presentation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    73 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Starting & Managing a Sustainable Hotel or Tourism Business

    Skills you'll gain: Sustainable Business, Hotel Operations, Hospitality Management, Business Planning, Corporate Sustainability, Sustainability Standards, Waste Minimization, Community Development, Environmental Resource Management, Market Trend, Market Analysis, Cost Benefit Analysis, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    The Role of the CEO in Navigating GenAI

    Skills you'll gain: Generative AI, Large Language Modeling, Business Leadership, AI Enablement, AI Product Strategy, Communication, Strategic Leadership, Prompt Engineering, Business Transformation, Strategic Decision-Making, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    140 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Ищем популярные ключевые слова и хэштеги в Twitter

    Skills you'll gain: Keyword Research, Social Media Marketing, Social Media, Social Media Strategy, Regional Sales, Market Trend, Trend Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • M

    McMaster University

    Szemléletváltás

    Skills you'll gain: Lifelong Learning, Learning Strategies, Willingness To Learn, Open Mindset, Growth Mindedness, Adaptability, Professional Development, Mentorship, Productivity, Personal Development, Stress Management, Overcoming Obstacles, Learning Styles, Creativity, Time Management, Social Studies, Cultural Diversity

    4.9
    Rating, 4.9 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Black Agricultural Solutions to Food Apartheid: A Teach-Out

    Skills you'll gain: Land Management, Community Development, Community Organizing, Advocacy, Social Justice, Sustainable Development, Cultural Diversity, Health Equity, Environment and Resource Management, Economic Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Understanding the Value of Human-Centered Design

    Skills you'll gain: Human Centered Design, User Experience Design, Stakeholder Engagement, Design Thinking, Creativity, Research and Design, Ideation, Stakeholder Analysis, Surveys, Data Collection, Storytelling, Design Strategies, Collaboration, Innovation, User Research, Presentations, Communication, Goal Setting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Midjourney for Beginners: Craft an Exquisite Piece of AI Art

    Skills you'll gain: 3D Assets, Generative AI, Prompt Engineering, Digital Design, Graphics Software, Creativity, Design and Product, Marketing Design

    4.1
    Rating, 4.1 out of 5 stars
    ·
    24 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Strategic Sourcing & Supplier Selection

    Skills you'll gain: Strategic Sourcing, Supplier Management, Vendor Management, Contract Negotiation, Supplier Performance Management, Vendor Relationship Management, Supplier Relationship Management, Procurement, Cost Benefit Analysis, Financial Modeling, Negotiation, Market Research, Market Intelligence, Risk Management, Financial Analysis, Data-Driven Decision-Making, Process Improvement, Spreadsheet Software, Business Communication, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Facebook Strategy: Effective Content

    Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Social Media, Content Marketing, Customer Insights, Target Market, Digital Media Strategy

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Strategic Sales Management Final Project

    Skills you'll gain: Sales Strategy, Sales Management, Case Studies, Sales Process, Strategic Marketing, B2B Sales, Business Strategies, Business Analysis, Competitive Analysis, Market Analysis, Peer Review

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

1…335336337…502

In summary, here are 10 of our most popular social media marketing courses

  • Preparing for Your Retail Customer Service Role: CVS Health
  • Quality Improvement for Population Health: Imperial College London
  • Starting & Managing a Sustainable Hotel or Tourism Business: Coursera
  • The Role of the CEO in Navigating GenAI: Coursera
  • Ищем популярные ключевые слова и хэштеги в Twitter: Coursera
  • Szemléletváltás: McMaster University
  • Black Agricultural Solutions to Food Apartheid: A Teach-Out: Johns Hopkins University
  • Understanding the Value of Human-Centered Design: University of Illinois Urbana-Champaign
  • Midjourney for Beginners: Craft an Exquisite Piece of AI Art: Coursera
  • Strategic Sourcing & Supplier Selection: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok