• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • U

    University of Maryland, College Park

    Managing Conflicts with Cultural and Emotional Intelligence

    Skills you'll gain: Influencing, Leadership, Team Building, Communication, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    AI Workflow: Feature Engineering and Bias Detection

    Skills you'll gain: Feature Engineering, Data Ethics, Unsupervised Learning, Dimensionality Reduction, Responsible AI, Text Mining, Data Preprocessing, Data Transformation, MLOps (Machine Learning Operations), Anomaly Detection, Exploratory Data Analysis, Machine Learning Methods, Machine Learning, Model Evaluation, Natural Language Processing, Data Science, Quality Assurance, Data Pipelines, Data Visualization, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    78 reviews

    Advanced · Course · 1 - 4 Weeks

  • T

    The University of Notre Dame

    Leading from Within

    Skills you'll gain: Business Ethics, Personal Integrity, Organizational Leadership, Corporate Sustainability, Ethical Standards And Conduct, Leadership, Decision Making, Leadership Development, Sustainable Development, Social Impact, Social Justice, Self-Awareness, Personal Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Generative AI for Keyword Research

    Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    UBITS

    Business Developer

    Skills you'll gain: Benchmarking, Closing (Sales), Consultative Selling, Retail Sales, Sales Presentation, Negotiation, Sales Strategy, Overcoming Objections, Accountability, Value Propositions, Customer Relationship Management, Customer experience strategy (CX), Rapport Building, Business Development, Stakeholder Management, Sales, Emotional Intelligence, New Business Development, Personal Development, Initiative and Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Intermediate · Specialization · 3 - 6 Months

  • G

    GRAMMY GO

    Mixing and Completing Your Music Production

    Skills you'll gain: Post-Production, Music, Media Production, Editing, Creativity

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Building Sustainable Cities

    Skills you'll gain: Systems Thinking, Environmental Laws, Sustainable Development, Climate Change Adaptation, Community Development, Land Development, Social Impact, Sustainable Design, Social Justice, Stormwater Management, Environmental Policy, Policy Analysis, Sustainable Technologies, Public Works, Civil Engineering, Climate Change Mitigation, Public Policies, Socioeconomics, Environmental Issue, Environmental Science

    5
    Rating, 5 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado System

    More on Change and Sustainability

    Skills you'll gain: Sustainability Reporting, Organizational Change, Sustainable Design, Stakeholder Analysis, Environmental Social And Corporate Governance (ESG), Sustainable Business, Corporate Sustainability, Leadership and Management, Key Performance Indicators (KPIs), Change Management, Stakeholder Management, Leadership, Product Lifecycle Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado System

    Scientific Writing for Research Grant Proposals

    Skills you'll gain: Concision, Grant Writing, Writing, Grant Applications, Editing, Persuasive Communication, Communication, Organizational Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Virginia

    Pensamiento de diseño para la innovación

    Skills you'll gain: Design Thinking, Creative Problem-Solving, Creative Thinking, Ideation, Innovation, Storytelling, Market Opportunities, Strategic Thinking, Human Centered Design, Data Visualization, Entrepreneurship, New Product Development, Case Studies, Process Development, Peer Review

    4.8
    Rating, 4.8 out of 5 stars
    ·
    112 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado System

    Psychosocial and Spiritual Aspects of Palliative Care

    Skills you'll gain: Hospice, Patient Communication, Patient Education And Counseling, Patient-centered Care, Care Management, Patient Advocacy, Psychosocial Assessments, Family Support, Mental Health, Stress Management, Cultural Diversity

    4.9
    Rating, 4.9 out of 5 stars
    ·
    92 reviews

    Beginner · Course · 1 - 3 Months

  • E

    ESSEC Business School

    Les partenariats qui changent le monde : alliances innovantes entre entreprises et associations

    Skills you'll gain: Strategic Partnership, Social Impact, Relationship Building, Innovation, Community Development, Corporate Sustainability, Business Development, Program Evaluation, Stakeholder Analysis, Business Strategy, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    130 reviews

    Mixed · Course · 1 - 3 Months

1…349350351…502

In summary, here are 10 of our most popular social media marketing courses

  • Managing Conflicts with Cultural and Emotional Intelligence: University of Maryland, College Park
  • AI Workflow: Feature Engineering and Bias Detection: IBM
  • Leading from Within: The University of Notre Dame
  • Generative AI for Keyword Research: Coursera
  • Business Developer: UBITS
  • Mixing and Completing Your Music Production: GRAMMY GO
  • Building Sustainable Cities: University of Colorado Boulder
  • More on Change and Sustainability: University of Colorado System
  • Scientific Writing for Research Grant Proposals: University of Colorado System
  • Pensamiento de diseño para la innovación: University of Virginia

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok