Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Macquarie University
Skills you'll gain: SAS (Software), Business Analytics, Dashboard, Data-Driven Decision-Making, Analytical Skills, Business Intelligence, Data Analysis, Forecasting, Trend Analysis, Histogram, Business Ethics, Correlation Analysis, Time Series Analysis and Forecasting, Statistics, Predictive Modeling, Innovation, Sustainable Business
Mixed · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Machine Learning, Natural Language Processing, Text Mining, Network Analysis, Analytics, Data Preprocessing, Unstructured Data, Classification Algorithms, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Feature Engineering, Unsupervised Learning, Model Evaluation, Predictive Modeling, Predictive Analytics, Decision Tree Learning, Classification And Regression Tree (CART), Supervised Learning, Forecasting, Machine Learning Methods, Random Forest Algorithm, Analytics, Statistical Modeling, Regression Analysis, Machine Learning, Logistic Regression, Python Programming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Drive Engagement, Instagram, Community Development, Social Media Content, Content Strategy, Content Creation, Growth Strategies, Social Media Marketing, Scheduling, Social Media Strategy, Target Audience, Relationship Building, Product Promotion
Beginner · Course · 1 - 4 Weeks

IBM
Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, Generative AI, SQL, Data Wrangling, Interactive Data Visualization, Data Analysis, Data Manipulation, Excel Formulas, Professional Networking, Data Import/Export, Microsoft Excel, Python Programming, IBM Cognos Analytics
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Collection, Data Validation, Marketing Effectiveness
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Target Audience, Value Propositions, Marketing, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Market Research, Consumer Behaviour, Cultural Responsiveness
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SPSS, Correlation Analysis, SPSS (Software), Logistic Regression, Regression Analysis, Predictive Modeling, Predictive Analytics, Descriptive Statistics, Statistical Methods, Statistical Modeling, Case Studies, Statistical Analysis, Data Import/Export, Data Manipulation, Analysis, Model Evaluation
Mixed · Course · 1 - 3 Months

Skills you'll gain: Scalability, Azure Synapse Analytics, Data Pipelines, Databases, Microsoft Azure, Data Governance, Extract, Transform, Load, Data Lakes, Databricks, NoSQL, SQL Server Integration Services (SSIS), Data Processing, Cloud Management, Performance Tuning, Big Data, Apache Spark, Distributed Computing, MLOps (Machine Learning Operations), Large Language Modeling, Keras (Neural Network Library)
Intermediate · Professional Certificate · 3 - 6 Months

Association of International Certified Professional Accountants
Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Financial Data, Business Analytics, Data Strategy, Analytical Skills, Project Design, Data Analysis, Business Intelligence, Project Implementation, Unstructured Data, Data Quality
Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Generative AI, Content Marketing, Marketing, ChatGPT, Content Creation, AI Personalization, Strategic Marketing, Persona Development, Digital Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Social Media Campaigns, Automation, Creativity, Ethical Standards And Conduct, Graphic and Visual Design, Analytics, Natural Language Processing, Personal Development
Beginner · Course · 1 - 3 Months