• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • G

    Goldman Sachs

    Fundamentals of Management, with Goldman Sachs 10,000 Women

    Skills you'll gain: Human Resources Management and Planning, Employee Performance Management, Performance Management, Growth Strategies, Delegation Skills, Business Management, People Management, Subcontracting, Recruitment, Employee Training, Organizational Structure, Organizational Strategy, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    612 reviews

    Mixed · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Cybersecurity and Its Ten Domains

    Skills you'll gain: Cybersecurity, IT Security Architecture, Network Security, Disaster Recovery, Application Security, Business Continuity, Cryptography, Secure Coding, Systems Development Life Cycle, Security Controls, Law, Regulation, and Compliance, Infrastructure Security, Safety and Security, Identity and Access Management, Governance, Risk Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.4K reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google

    AI for Content Creation

    Skills you'll gain: Google Gemini, Gemini, Style Guides, Presentations, Generative AI, Content Creation, AI Enablement, Prompt Engineering, Artificial Intelligence, Design Reviews, Responsible AI, Storytelling, Prototyping, Brand Management, Video Production

    4.8
    Rating, 4.8 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Meta

    Meta Marketing Science Certification Prep

    Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Performance marketing, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Generative AI Content and Prompt Optimization

    Skills you'll gain: Prompt Engineering, AI Personalization, A/B Testing, Generative AI, Marketing Materials, Content Strategy, Digital Content, Brand Management, Drive Engagement

    Beginner · Course · 1 - 3 Months

  • U

    University of Toronto

    The Arts and Science of Relationships: Understanding Human Needs

    Skills you'll gain: Relationship Building, Social Skills, Active Listening, Interpersonal Communications, Communication, Empathy, Self-Awareness, Emotional Intelligence, Needs Assessment, Assertiveness, Psychology, Cultural Diversity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Gamification

    Skills you'll gain: Game Design, Project Design, Social Impact, Drive Engagement, Design Thinking, Employee Engagement, Motivational Skills, Training and Development, Behavior Management, Customer Engagement, Psychology, Behavioral Economics, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of California, Davis

    Coaching Skills for Managers

    Skills you'll gain: Employee Coaching, Coaching, Management Training And Development, Team Performance Management, Organizational Change, Expectation Management, Performance Management, Key Performance Indicators (KPIs), Accountability, Employee Performance Management, Professional Development, Leadership and Management, Team Management, People Development, Performance Analysis, Performance Measurement, Adaptability, Constructive Feedback, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    California Institute of the Arts

    Ideas from the History of Graphic Design

    Skills you'll gain: Graphic Design, Graphic and Visual Design, Art History, Design, Logo Design, Design Strategies, Visual Design, Typography, Branding, Design Elements And Principles, Advertising, Aesthetics, Brand Marketing, Creativity, Culture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Make the Sale: Build, Launch, and Manage E-commerce Stores

    Skills you'll gain: Order Fulfillment, Online Advertising, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Advertising Campaigns, Sales, Shipping and Receiving, Market Trend, Process Optimization, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IESE Business School

    Claves de la Dirección de Empresas

    Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Financial Data, Balance Sheet, Financial Accounting, Financial Acumen, Product Marketing, Marketing, Marketing Strategy and Techniques, Team Management, Organizational Leadership, Financial Management, Financial Analysis, Industrial and Organizational Psychology, Case Studies, Market Share

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • L

    LearnQuest

    Core Java

    Skills you'll gain: Java Programming, Java, File I/O, Object Oriented Programming (OOP), Object Oriented Design, Programming Principles, Software Design, Computer Programming, Application Frameworks, Data Structures, Virtual Machines, Web Development, Data Persistence, Debugging, Package and Software Management, Development Environment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.8K reviews

    Intermediate · Specialization · 3 - 6 Months

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
brand management free
brand management university of london
brand management: aligning business, brand and behaviour – university of london
brand management london business school
brand management and marketing
brand management certification
1…505152…834

In summary, here are 10 of our most popular brand management courses

  • Fundamentals of Management, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Cybersecurity and Its Ten Domains: Kennesaw State University
  • AI for Content Creation: Google
  • Meta Marketing Science Certification Prep: Meta
  • Generative AI Content and Prompt Optimization : Coursera
  • The Arts and Science of Relationships: Understanding Human Needs: University of Toronto
  • Gamification: University of Pennsylvania
  • Coaching Skills for Managers: University of California, Davis
  • Ideas from the History of Graphic Design: California Institute of the Arts
  • Make the Sale: Build, Launch, and Manage E-commerce Stores: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok