• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • A

    Alex Genadinik

    Flier (Flyer) Marketing Design & Copywriting To Get Clients

    Skills you'll gain: Promotional Materials, Marketing Materials, Advertising Mail, Copywriting, Direct Marketing, Marketing Effectiveness, Promotional Strategies, Marketing Design, Product Promotion, Drive Engagement, Customer Acquisition Management, Target Audience, Graphic and Visual Design, Color Theory

    Mixed · Course · 1 - 4 Weeks

  • I

    IESE Business School

    Claves de la Dirección de Empresas

    Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Financial Data, Balance Sheet, Financial Accounting, Financial Acumen, Product Marketing, Marketing, Marketing Strategy and Techniques, Team Management, Organizational Leadership, Financial Management, Financial Analysis, Industrial and Organizational Psychology, Case Studies, Market Share

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Analyze and Visualize Marketing Funnels

    Skills you'll gain: Dashboard, Data-Driven Decision-Making, Web Analytics, Google Analytics, Marketing Analytics, Performance Analysis, Business Intelligence, Looker (Software), Process Optimization, Customer Analysis, Analytics, Grafana, Tableau Software, Gap Analysis, Interactive Data Visualization, Data Presentation, Data Synthesis, User Flows, User Research, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

  • E

    Erasmus University Rotterdam

    Introduction to Economic Theories

    Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Economics, Economic Development, Market Analysis, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Social Sciences, Socioeconomics, Sustainable Development, Supply And Demand, Behavioral Economics, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    381 reviews

    Beginner · Course · 1 - 3 Months

  • J

    John Wiley & Sons

    Reading Financial Reports for Dummies

    Beginner · Course · 3 - 6 Months

  • E

    Erasmus University Rotterdam

    Innovation Management

    Skills you'll gain: Innovation, Creativity, Brainstorming, Process Development, Design Thinking, Organizational Leadership, Product Development, Diversity and Inclusion, Product Lifecycle Management, Team Management, Business Strategy, Lean Methodologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 3 Months

  • É

    École Polytechnique

    Hydro, Wind & Solar power: Resources, Variability & Forecast

    Skills you'll gain: Energy and Utilities, Climate Change Mitigation, Electrical Power, Environmental Issue, Sustainable Design, Hydrology, Electric Power Systems, Time Series Analysis and Forecasting, Water Resource Management, Predictive Modeling, Environment, Estimation, Mathematical Modeling, Physical Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    152 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Target Lists with Segmentation

    Skills you'll gain: Email Marketing, Marketing Analytics, Target Audience, Performance Analysis, Return On Investment, Customer Analysis, Customer Insights, Performance Review, Marketing Strategy and Techniques, Data Integration, Lead Generation

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Positive Psychology: Resilience Skills

    Skills you'll gain: Resilience, Positivity, Optimism, Cognitive flexibility, Relationship Building, Self-Awareness, Adaptability, Stress Management, Mindfulness, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Microeconomía

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Consumer Behaviour, Market Analysis, Decision Making, Labor Relations, Cost Accounting, Budgeting, Business Strategy, Resource Allocation, Business Planning

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Biostatistics in Public Health

    Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Logistic Regression, Regression Analysis, Sampling (Statistics), Statistical Methods, Statistical Visualization, Statistical Analysis, Epidemiology, Quantitative Research, Descriptive Statistics, Probability & Statistics, Statistical Inference, Probability Distribution, Public Health, Scientific Methods, Statistics, Statistical Modeling, Advanced Analytics, Predictive Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • R

    Rutgers the State University of New Jersey

    Supply Chain Analytics

    Skills you'll gain: Competitive Intelligence, Demand Planning, Strategic Sourcing, Competitive Analysis, Customer Demand Planning, Data Storytelling, Procurement, Supplier Management, Supply Chain, Regression Analysis, Supplier Performance Management, Inventory Control, Business Analytics, Data Collection, Supply Management, Supply Chain Management, Business Intelligence, Materials Management, Strategic Decision-Making, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…535455…375

In summary, here are 10 of our most popular market research courses

  • Flier (Flyer) Marketing Design & Copywriting To Get Clients: Alex Genadinik
  • Claves de la Dirección de Empresas: IESE Business School
  • Analyze and Visualize Marketing Funnels: Coursera
  • Introduction to Economic Theories: Erasmus University Rotterdam
  • Reading Financial Reports for Dummies: John Wiley & Sons
  • Innovation Management: Erasmus University Rotterdam
  • Hydro, Wind & Solar power: Resources, Variability & Forecast: École Polytechnique
  • Target Lists with Segmentation: Coursera
  • Positive Psychology: Resilience Skills: University of Pennsylvania
  • Microeconomía: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok