Customer Analysis

Customer Analysis is an assessment of the buying habits and needs of customers aimed at improving business relations, driving sales, and enhancing customer satisfaction. Coursera's Customer Analysis skill catalogue will guide you through the process of understanding and predicting customer behavior and purchasing patterns. You'll learn how to segment and target your customers, how to analyze customer data to derive valuable insights, develop customer profiles, and predict future buying behaviors. This course will equip you with the tools necessary to craft more effective marketing strategies, improve product development, and ultimately drive increased business profitability.