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Marketing Analytics Courses

Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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Find the best Marketing Analytics course for your goals

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Meaningful Marketing Insights

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Customer Insights, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    289 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera Instructor Network

    GenAI for Marketing Analysts: Innovate Marketing Strategies

    Skills you'll gain: Marketing Analytics, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Social Media Campaigns, Marketing Strategies, Customer Insights, Data Ethics, Case Studies, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    Measure a Marketing Strategy using Facebook Insights

    Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    46 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    K

    Kennesaw State University

    AI for Marketing: SWOT Analysis

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, Case Studies, Responsible AI, LLM Application, Analysis, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    L'analyse marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Regression Analysis, Return On Investment, Consumer Behaviour, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    YouTube Analytics: Optimize Performance

    Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Communicating Business Analytics Results

    Skills you'll gain: Data Storytelling, Data Presentation, Business Analytics, Data Visualization Software, Presentations, Data-Driven Decision-Making, Statistical Reporting, Data Analysis, Analysis, Technical Communication, Case Studies, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    519 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Advanced Business Analytics Capstone

    Skills you'll gain: Data Presentation, Data Storytelling, Data Cleansing, Predictive Analytics, Predictive Modeling, Business Analytics, Analytics, Financial Analysis, Advanced Analytics, Data Analysis, Technical Communication, Investment Management, Feature Engineering, Data Processing, Data Manipulation, Portfolio Management, Data Quality, Data Transformation, Statistical Modeling, Regression Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    88 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera Instructor Network

    GenAI for Product Marketers: Data-Driven Campaigns

    Skills you'll gain: AI Personalization, Marketing Analytics, A/B Testing, Marketing Strategies, Product Marketing, Marketing, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, ChatGPT, Analytics, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Analytics Capstone

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Business Intelligence, Business Research, Analytics, Peer Review, Data Analysis, Business Analysis, Performance Measurement, Marketing Analytics, Business Planning, Business Strategy, Strategic Thinking, Strategic Planning, Business Strategies, Key Performance Indicators (KPIs), Digital Advertising, Advertising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    773 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Text Mining for Marketing

    Skills you'll gain: Text Mining, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Marketing, Brand Awareness, Natural Language Processing, Predictive Analytics, Machine Learning, Data Quality

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Digital Marketing 2

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

Marketing Analytics learners also search

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1…789…371

In summary, here are 10 of our most popular marketing analytics courses

  • Meaningful Marketing Insights: Emory University
  • GenAI for Marketing Analysts: Innovate Marketing Strategies: Coursera Instructor Network
  • Measure a Marketing Strategy using Facebook Insights: Coursera Project Network
  • AI for Marketing: SWOT Analysis: Kennesaw State University
  • L'analyse marketing: University of Virginia
  • YouTube Analytics: Optimize Performance: Coursera
  • Communicating Business Analytics Results: University of Colorado Boulder
  • Advanced Business Analytics Capstone: University of Colorado Boulder
  • GenAI for Product Marketers: Data-Driven Campaigns: Coursera Instructor Network
  • Business Analytics Capstone: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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