• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • U
    E
    E

    Multiple educators

    Human Mobility in Future Cities

    Skills you'll gain: Policy Analysis, Innovation, Systems Thinking, Storytelling, Visionary, Sociology, Social Sciences, Creative Thinking, Economics, Policy, and Social Studies, Social Impact, Sustainable Development, Sustainable Systems, Social Justice, Cultural Diversity, Critical Thinking, Case Studies, Environmental Science, Spatial Analysis, Human Centered Design, Public Policies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    294 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Universiteit Leiden

    EU policy and implementation: making Europe work!

    Skills you'll gain: Policy Analysis, Public Policies, Economics, Policy, and Social Studies, Policy Development, Environmental Policy, Program Evaluation, Governance, Immigration Law, Research Methodologies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    199 reviews

    Intermediate · Course · 1 - 3 Months

  • S

    Sciences Po

    Cities are back in town : urban sociology for a globalizing urban world

    Skills you'll gain: Sociology, Sustainable Development, Social Sciences, Demography, Social Justice, International Relations, Cultural Diversity, World History, Technology Strategies, Governance, Policy Analysis, Economics, Innovation, European History

    4.4
    Rating, 4.4 out of 5 stars
    ·
    190 reviews

    Beginner · Course · 1 - 3 Months

  • Y

    Yale University

    The Science of Well-Being

    Skills you'll gain: Growth Mindedness, Health And Wellness Coaching, Behavioral Health, Positive Behavior Support, Goal Setting, Resilience, Cognitive Behavioral Therapy, Psychology, Social Skills, Mindfulness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40K reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Execute 360° Campaigns

    Skills you'll gain: Data Storytelling, Campaign Management, Cross-Channel Marketing, Marketing Budgets, Integrated Marketing Communications, Marketing Effectiveness, Performance Analysis, Advertising Campaigns, Performance Reporting, Marketing Channel, Social Media Campaigns, Project Management, Data-Driven Decision-Making, Budget Management, Marketing Planning, Management Reporting, Milestones (Project Management), Marketing Communications, Marketing Analytics, Marketing Strategies

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de Chile

    Competencias Laborales: Perfiles, Evaluación y Capacitación.

    Skills you'll gain: Training Programs, Peer Review, Performance Appraisal, Training and Development, Employee Performance Management, Job Analysis, Performance Measurement, Program Evaluation, Process Mapping, Employee Surveys

    4.4
    Rating, 4.4 out of 5 stars
    ·
    432 reviews

    Intermediate · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Diseño Instruccional: Aprendizaje activo y Pedagogía digital

    Skills you'll gain: Digital pedagogy, Education Software and Technology, Instructional Design, digital literacy, Educational Materials, Emerging Technologies, Learning Management Systems, Innovation, Quality Assurance, Planning, Resourcefulness, Learning Strategies, Creative Problem-Solving, Open Mindset, Systems Analysis, Solution Design, Design Strategies, User Centered Design, Technical Documentation, Virtual Environment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    The Hong Kong University of Science and Technology

    China’s Economic Transformation Part 1: Economic Reform and Growth in China

    Skills you'll gain: International Relations, Economic Development, International Finance, World History, Fiscal Management, Economics, Financial Systems, Global Marketing, Economics, Policy, and Social Studies, Governance, Banking, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    204 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Measure and Monitor Brand Presence Online

    Skills you'll gain: Marketing Automation, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Web Analytics, Customer Acquisition Management, Marketing Operations, Marketing Effectiveness, Social Media, Branding, Performance Analysis, Social Media Management, Brand Management, Business Metrics, Data Capture, Market Research

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Periodismo digital y combate a las fake news

    Skills you'll gain: Journalism, Research, Investigation, Media and Communications, digital literacy, Writing, Interviewing Skills, Community Outreach, Cybersecurity, Storytelling, Ethical Standards And Conduct, Diversity Awareness, Editing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    668 reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    Duke University

    Copyright for Educators & Librarians

    Skills you'll gain: Intellectual Property, Educational Materials, Law, Regulation, and Compliance, Education and Training, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    616 reviews

    Mixed · Course · 1 - 3 Months

  • E

    Erasmus University Rotterdam

    Local Economic Development

    Skills you'll gain: Economic Development, Community Development, Entrepreneurship, Project Design, Sustainable Development, Socioeconomics, International Relations, Competitive Analysis, New Business Development, Innovation, Business Economics, Policy Development, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    403 reviews

    Beginner · Course · 1 - 3 Months

Searches related to social media marketing

meta social media marketing
meta social media marketing professional certificate
introduction to social media marketing
social media marketing free
social media marketing specialization
free social media marketing
social media marketing in practice
meta social media marketing capstone
1…717273…499

In summary, here are 10 of our most popular social media marketing courses

  • Human Mobility in Future Cities: University of Amsterdam
  • EU policy and implementation: making Europe work! : Universiteit Leiden
  • Cities are back in town : urban sociology for a globalizing urban world : Sciences Po
  • The Science of Well-Being: Yale University
  • Execute 360° Campaigns: Coursera
  • Competencias Laborales: Perfiles, Evaluación y Capacitación.: Universidad de Chile
  • Diseño Instruccional: Aprendizaje activo y Pedagogía digital: Tecnológico de Monterrey
  • China’s Economic Transformation Part 1: Economic Reform and Growth in China: The Hong Kong University of Science and Technology
  • Measure and Monitor Brand Presence Online: Coursera
  • Periodismo digital y combate a las fake news: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok