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Marketing Analytics Courses

Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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Find the best Marketing Analytics course for your goals

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Measurement and Analysis

    Skills you'll gain: Web Analytics, Social Media Campaigns, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Machine Learning for Marketers

    Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Advanced Analytics, Supervised Learning, Dimensionality Reduction, Predictive Modeling, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Customer experience improvement, Personalized Service, Machine Learning, Regression Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Time, Change, and Decisions for Marketing

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Marketing Effectiveness, Forecasting, Marketing Strategies, Strategic Decision-Making, Strategic Leadership, Time Series Analysis and Forecasting, Simulation and Simulation Software, Predictive Analytics, Customer Analysis, Customer Engagement, Bayesian Statistics, Customer Retention, Consumer Behaviour, Reinforcement Learning, Probability Distribution

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Text Mining for Marketing

    Skills you'll gain: Text Mining, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Marketing, Brand Awareness, Natural Language Processing, Predictive Analytics, Machine Learning, Data Quality

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Customer Data Analytics for Marketers

    Skills you'll gain: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    Create a Marketing Analysis dashboard using G-Spreadsheets

    Skills you'll gain: Dashboard, Data Visualization, Data Entry, Excel Formulas, Data Presentation, Google Sheets, Spreadsheet Software, Data Literacy, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Productivity Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Supervised Learning and Its Applications in Marketing

    Skills you'll gain: Marketing Analytics, Supervised Learning, Customer Retention, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Marketing Strategies, Customer Insights, Machine Learning, Predictive Modeling, Python Programming, Regression Analysis, Personalized Service, Artificial Intelligence and Machine Learning (AI/ML), Application Deployment

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera Instructor Network

    GenAI for Product Marketers: Data-Driven Campaigns

    Skills you'll gain: AI Personalization, Marketing Analytics, A/B Testing, Marketing Strategies, Product Marketing, Marketing, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, ChatGPT, Analytics, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Introduction to Decision Science for Marketing

    Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Personalized Service, Marketing Strategies, Business Analytics, Customer Acquisition Management, Customer experience improvement, Loyalty Programs, Consumer Behaviour

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    What Can AI Do for Marketing?

    Skills you'll gain: Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Data Ethics, Customer experience improvement, Artificial Intelligence, Customer Insights, Data Collection, Automation, Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Digital Marketing 2

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Predictive Modeling and Analytics

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Exploratory Data Analysis, Data Visualization, Business Analytics, Data Analysis, Statistical Modeling, Data-Driven Decision-Making, Regression Analysis, Microsoft Excel, Machine Learning Methods, Decision Tree Learning, Data Cleansing, Artificial Neural Networks

    3.6
    Rating, 3.6 out of 5 stars
    ·
    604 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Measurement and Analysis: Unilever
  • Machine Learning for Marketers: University of Colorado System
  • Time, Change, and Decisions for Marketing: University of Colorado System
  • Text Mining for Marketing: O.P. Jindal Global University
  • Customer Data Analytics for Marketers: University of Colorado System
  • Create a Marketing Analysis dashboard using G-Spreadsheets: Coursera Project Network
  • Supervised Learning and Its Applications in Marketing: O.P. Jindal Global University
  • GenAI for Product Marketers: Data-Driven Campaigns: Coursera Instructor Network
  • Introduction to Decision Science for Marketing: O.P. Jindal Global University
  • What Can AI Do for Marketing?: Emory University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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