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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • F

    Fractal Analytics

    Data Frameworks for Generative AI

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Enterprise Architecture, AI Enablement, Metadata Management, Data Science, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google

    Foundations of Business Intelligence

    Skills you'll gain: Stakeholder Engagement, Business Intelligence, Data-Driven Decision-Making, Dashboard, Business Analytics, Real Time Data, Data Integration, Data Modeling, Data Storytelling, Data Analysis, Key Performance Indicators (KPIs), Data Presentation, Business Process, Project Implementation, Data Pipelines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Advanced · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Market Research For Customer Service, Sales, And Products

    Skills you'll gain: Surveys, Market Research, Target Market, Marketing Psychology, Focus Group, Consumer Behaviour, Interviewing Skills, Business Research, Customer Insights, Marketing Strategies, Market Analysis, Persona Development, Qualitative Research, Data-Driven Decision-Making, Competitive Analysis

    Mixed · Course · 1 - 3 Months

  • I

    IBM

    Data Visualization and Dashboards with Excel and Cognos

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Dashboard, Data Visualization, IBM Cognos Analytics, Pivot Tables And Charts, Spreadsheet Software, Microsoft Excel, Tree Maps, Scatter Plots, Histogram, Business Intelligence, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Measure Brand Buzz

    Skills you'll gain: Brand Awareness, Crisis Management, Brand Marketing, Social Media, Social Media Strategy, Branding, Brand Management, Social Media Content, Advertising Campaigns, Brand Strategy, Brand Loyalty, Customer Insights, Marketing Strategies, Market Intelligence, Trend Analysis, Real Time Data

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Social Selling: Leveraging Social Media for Sales Success

    Skills you'll gain: Sales, Sales Strategy, Sales Training, Sales Enablement, Marketing Automation, Sales Management, Sales Pipelines, Selling Techniques, Social Media Marketing, Social Media, Target Audience, Lead Generation, Social Media Campaigns, Customer Relationship Management (CRM) Software, Persona Development, Storytelling, Global Marketing, Trend Analysis, Competitive Intelligence, Benchmarking

    Beginner · Specialization · 1 - 3 Months

  • L

    LearnKartS

    Excel VLOOKUP Mastery for Real-World Data Analysis

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Business Reporting, Analytical Skills, Business Analytics, Data Integrity, Microsoft Office, Data Management, Productivity

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    SEO: Audit Pages, Rank Higher

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Web Content, Auditing, Report Writing, Analysis

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Python Project for Data Science

    Skills you'll gain: Dashboard, Web Scraping, Data Analysis, Data Presentation, Real Time Data, Data Visualization Software, Graphing, Pandas (Python Package), Data Science, Data Wrangling, Jupyter, Python Programming, Data Collection

    4.5
    Rating, 4.5 out of 5 stars
    ·
    4.9K reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze and Visualize Business Data with Power BI

    Skills you'll gain: Power BI, Data Modeling, Analytical Skills, Data Presentation, Analysis, Business Reporting, Data Management, Data Storytelling, Data Manipulation, Business Analytics, Management Reporting, Real Time Data, Analytics, Visualization (Computer Graphics), Ad Hoc Reporting, Customer Analysis, Time Series Analysis and Forecasting, Marketing Analytics, Data Security, Profit and Loss (P&L) Management

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Apply AI Techniques & Prescriptives

    Skills you'll gain: Operations Research, Strategic Thinking, Strategic Decision-Making, Business Strategy, AI Enablement, Business Analytics, Operational Analysis, Advanced Analytics, Analytics, Process Optimization, Applied Machine Learning, Process Improvement and Optimization, Predictive Modeling, Predictive Analytics, Artificial Intelligence, Statistical Modeling, Decision Making, Resource Allocation, Performance Analysis, Model Evaluation

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northwestern University

    The Importance of Listening

    Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

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1…868788…460

In summary, here are 10 of our most popular marketing analytics courses

  • Data Frameworks for Generative AI: Fractal Analytics
  • Foundations of Business Intelligence: Google
  • Market Research For Customer Service, Sales, And Products: Alex Genadinik
  • Data Visualization and Dashboards with Excel and Cognos: IBM
  • Measure Brand Buzz: Coursera
  • Social Selling: Leveraging Social Media for Sales Success: LearnQuest
  • Excel VLOOKUP Mastery for Real-World Data Analysis: LearnKartS
  • SEO: Audit Pages, Rank Higher: Coursera
  • Python Project for Data Science: IBM
  • Analyze and Visualize Business Data with Power BI: EDUCBA

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