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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Create a Facebook Business Page

    Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Administration, Marketing Automation, Content Development and Management, Marketing, Automation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    109 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Geneva

    Internationalization of Education: Global Issues & Trends

    Skills you'll gain: Cultural Diversity, International Relations, Sustainable Development, Governance, Education and Training, Social Studies, Intercultural Competence, Immigration Law, Economics, Policy, and Social Studies, World History, Policty Analysis, Research, and Development, Public Policies, Emergency Response

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 3 Months

  • V

    Vanderbilt University

    Prompt Engineering

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Verification And Validation, Ideation, Data Presentation, LLM Application, Productivity, OpenAI, Document Management, Responsible AI, AI Enablement, Generative AI, Creativity, Large Language Modeling, Risk Management Framework, Artificial Intelligence, Problem Solving, Data Analysis, Information Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.9K reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Map Buyer Journey

    Skills you'll gain: Content Marketing, Content Strategy, Content Development and Management, Target Audience, Persona Development, Blogs, Content Performance Analysis, Customer experience strategy (CX), Marketing Strategies, Content Creation, Marketing, Customer Analysis, Content Management, Driving engagement, Consumer Behaviour, Media Buying, Web Analytics and SEO

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Customer Analytics & Intelligence

    Skills you'll gain: Customer Retention, HubSpot CRM, Brand Awareness, Surveys, Survey Creation, Marketing Analytics, Google Analytics, Customer Analysis, Customer Service, Customer Relationship Management (CRM) Software, Loyalty Programs, Customer Insights, Customer Relationship Management, Customer Data Management, A/B Testing, AI Product Strategy, Target Audience, Data Analysis, Digital Marketing, Performance Measurement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    128 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Business Communication

    Skills you'll gain: Teamwork, Business Writing, Constructive Feedback, Conflict Management, Collaboration, Team Building, Diversity Awareness, Business Correspondence, Business Communication, Recognizing Others, Decision Making, Writing, Organizational Skills, Interpersonal Communications, Social Skills, Team Motivation, Tactfulness, Performance Management, Staff Management, Grammar

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Career Development: AI SEO & GEO Visibility

    Skills you'll gain: Interviewing Skills, Search Engine Optimization, Decision Making, AI Enablement, Web Analytics and SEO, Digital Marketing, Keyword Research, Marketing Analytics, Marketing Strategies, Verbal Communication Skills, LinkedIn, Proposal Writing, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • I

    IBM

    Generative AI for Mobile App Developers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Data Ethics, AI Personalization, Mobile Development, Software Design, Anthropic Claude, LLM Application, Software Architecture, Apple iOS, AI Product Strategy, Machine Learning Methods, Continuous Integration, Software Design Patterns, Software Development, Application Design, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Advanced · Specialization · 3 - 6 Months

  • U

    University of Maryland, College Park

    Survey Data Collection and Analytics

    Skills you'll gain: Sampling (Statistics), Sample Size Determination, Survey Creation, Data Collection, Statistical Analysis, Data Analysis Software, Interviewing Skills, Surveys, Research Design, STATA (Software), Data Integration, Data Validation, Data Ethics, Data Analysis, Stata, Data Quality, Statistical Modeling, Qualitative Research, Data Cleansing, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Setting Up a Digital Library with EPIC

    Skills you'll gain: Digital pedagogy, Education Software and Technology, Learning Management Systems, digital literacy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    84 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Use Canva to Design Digital Course Collateral

    Skills you'll gain: Canva (Software), Color Theory, Developing Training Materials, Digital Design, Design Elements And Principles, Graphic Design, Marketing, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • U

    University of Geneva

    Innovation, médias et transformation digitale

    Skills you'll gain: Innovation, Media and Communications, Digital Transformation, Journalism, Digital Media Strategy, Business Technologies, Ethical Standards And Conduct, Social Sciences, Economics, Emerging Technologies, Telecommunications, Communication, Financial Statement Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular social media marketing courses

  • Create a Facebook Business Page: Coursera
  • Internationalization of Education: Global Issues & Trends: University of Geneva
  • Prompt Engineering: Vanderbilt University
  • Map Buyer Journey: Coursera
  • Customer Analytics & Intelligence: Coursera
  • Business Communication: University of Colorado Boulder
  • Career Development: AI SEO & GEO Visibility: Coursera
  • Generative AI for Mobile App Developers: IBM
  • Survey Data Collection and Analytics: University of Maryland, College Park
  • Setting Up a Digital Library with EPIC: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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