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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Copenhagen Business School

    Strategy Formulation

    Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Competitive Analysis, Strategic Leadership, Strategic Planning, Market Analysis, Global Marketing, Market Opportunities, Value Propositions, Market Dynamics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Artificial Intelligence on Microsoft Azure

    Skills you'll gain: Responsible AI, Anomaly Detection, Microsoft Azure, Artificial Intelligence, Image Analysis, Computer Vision, Artificial Intelligence and Machine Learning (AI/ML), AI Security, Natural Language Processing, Machine Learning, Text Mining

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    Architecting Solutions on AWS

    Skills you'll gain: Serverless Computing, AWS Identity and Access Management (IAM), Event-Driven Programming, Solution Architecture, Cloud Computing Architecture, Amazon Web Services, Software Architecture, API Gateway, Hybrid Cloud Computing, Cloud Management, Multi-Tenant Cloud Environments, Performance Tuning, Amazon DynamoDB, Amazon S3, Cloud Security, AWS Kinesis, Data Analysis, Containerization, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    567 reviews

    Intermediate · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    AI for Good

    Skills you'll gain: Model Evaluation, Disaster Recovery, Data Analysis, Jupyter, Exploratory Data Analysis, Data Ethics, Image Analysis, Emergency Response, Artificial Intelligence, Machine Learning, Mitigation, Applied Machine Learning, Text Mining, Environmental Monitoring, Convolutional Neural Networks, Information Privacy, Deep Learning, Computer Vision, Supervised Learning, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    614 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Virginia

    Cost and Economics in Pricing Strategy

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Case Studies, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods

    4.8
    Rating, 4.8 out of 5 stars
    ·
    694 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Advanced Statistics for Data Science

    Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Regression Analysis, Bayesian Statistics, Statistical Analysis, Probability & Statistics, Statistical Inference, Statistical Methods, Statistical Modeling, Linear Algebra, Probability, Probability Distribution, R Programming, Biostatistics, Data Science, Statistics, Mathematical Modeling, Data Analysis, Data Modeling, Applied Mathematics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    790 reviews

    Advanced · Specialization · 3 - 6 Months

  • T

    The State University of New York

    Big Data, Genes, and Medicine

    Skills you'll gain: Bioinformatics, Big Data, Analytics, Data Mining, Health Informatics, Biomedical Technology, R Programming, Predictive Modeling, Statistical Analysis, Molecular Biology, Feature Engineering, Data Preprocessing, Classification Algorithms

    4.2
    Rating, 4.2 out of 5 stars
    ·
    287 reviews

    Advanced · Course · 1 - 3 Months

  • M

    Microsoft

    Microsoft UX Design

    Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Design Thinking, Prototyping, Usability Testing, User Experience, Persona (User Experience), Wireframing, Design Research, User Interface and User Experience (UI/UX) Design, Interaction Design, Web Content Accessibility Guidelines, Human Centered Design, Figma (Design Software), Usability, User Interface (UI) Design, User Centered Design, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    625 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    514 reviews

    Intermediate · Specialization · 3 - 6 Months

  • N

    Nanjing University

    用Python玩转数据 Data Processing Using Python

    Skills you'll gain: Data Mining, Data Analysis, Case Studies, Statistical Analysis, Financial Data, Data Presentation, Data Processing, User Interface (UI), Object Oriented Programming (OOP), Data Capture, Pandas (Python Package), NumPy, Python Programming, Data Manipulation, Scripting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Professional Sales Mastery

    Skills you'll gain: Sales Territory Management, Enterprise Sales, Cold Calling, Lead Generation, Selling Techniques, Sales Training, B2B Sales, Sales Management, Sales, AI Personalization, Responsible AI, Sales Prospecting, Sales Enablement, Consultative Selling, Generative AI Agents, Sales Pipelines, Customer Relationship Management, Business Process, Business Strategy, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    388 reviews

    Intermediate · Specialization · 3 - 6 Months

  • T

    The Chinese University of Hong Kong

    Doing Business in China

    Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    659 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Strategy Formulation: Copenhagen Business School
  • Artificial Intelligence on Microsoft Azure: Microsoft
  • Architecting Solutions on AWS: Amazon Web Services
  • AI for Good: DeepLearning.AI
  • Cost and Economics in Pricing Strategy: University of Virginia
  • Advanced Statistics for Data Science: Johns Hopkins University
  • Big Data, Genes, and Medicine: The State University of New York
  • Microsoft UX Design: Microsoft
  • Harnessing AI for Business Impact: Coursera
  • 用Python玩转数据 Data Processing Using Python: Nanjing University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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