• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • I

    Illinois Tech

    Competitive Strategy

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Corporate Strategy, Value Propositions, Market Analysis, Cost Reduction, Market Opportunities, Strategic Decision-Making, Cost Control, Business Analysis, Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    84 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Spanish Vocabulary Project

    Skills you'll gain: Peer Review, Spanish Language, Oral Expression, Oral Comprehension, Culture, Writing and Editing, Vocabulary, Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    172 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of North Texas

    Foundations of Marketing Practice for Non-Majors

    Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Data Warehouse Concepts, Design, and Data Integration

    Skills you'll gain: Data Warehousing, Database Design, Data Integration, Extract, Transform, Load, Data Modeling, Star Schema, Relational Databases, Snowflake Schema, Business Intelligence, SQL, Data Mart, Pivot Tables And Charts, PostgreSQL, Data Transformation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of California San Diego

    Delivery Problem

    Skills you'll gain: Combinatorics, Theoretical Computer Science, Algorithms, Graph Theory, Computational Thinking, Operations Research, Applied Mathematics, Python Programming, Mathematical Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    376 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Strategic Thinking

    Skills you'll gain: Strategic Thinking, Strategic Decision-Making, Systems Thinking, Strategic Planning, Business Strategy, Complex Problem Solving, Decision Making, Contingency Planning, Analysis, Trend Analysis, Case Studies, Strategic Prioritization, Competitive Analysis, Data-Driven Decision-Making, Market Intelligence, Performance Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    106 reviews

    Mixed · Course · 1 - 3 Months

  • N

    Northwestern University

    The Importance of Listening

    Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Fundamentos del Marketing

    Skills you'll gain: Marketing, Brand Management, Brand Strategy, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Company, Product, and Service Knowledge, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    275 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Developing AR/VR/MR/XR Apps with WebXR, Unity & Unreal

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Virtual Reality, Unreal Engine, 3D Assets, Unity Engine, Application Development, Prototyping, Interaction Design, User Experience Design, Human Computer Interaction, Web Development Tools, User Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    95 reviews

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Innovation & Entrepreneurship Mindset

    Skills you'll gain: Innovation, Strategic Decision-Making, Competitive Analysis, Ideation, Entrepreneurship, Organizational Strategy, Business Strategy, Plan Execution, Strategic Thinking, Project Risk Management, Sustainable Business, Corporate Strategy, Risk Management, Value Propositions, New Product Development, Presentations, Business Management, Business Strategies, Entrepreneurial Finance, Business Risk Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    98 reviews

    Beginner · Specialization · 3 - 6 Months

  • R

    Rutgers the State University of New Jersey

    Analyzing the Universe

    Skills you'll gain: Data Analysis Software, Spatial Data Analysis, Image Analysis, Scientific Visualization, Science and Research, Physics, Physical Science, General Science and Research, Scientific Methods, Estimation, Applied Mathematics, Engineering, Scientific, and Technical Instruments

    4.8
    Rating, 4.8 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Utrecht University

    Clinical Epidemiology

    Skills you'll gain: Epidemiology, Clinical Research, Medical Science and Research, Diagnostic Tests, Clinical Trials, Patient Evaluation, Public Health, Patient Treatment, Risk Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    391 reviews

    Intermediate · Course · 1 - 3 Months

1…148149150…376

In summary, here are 10 of our most popular market research courses

  • Competitive Strategy: Illinois Tech
  • Spanish Vocabulary Project: University of California, Davis
  • Foundations of Marketing Practice for Non-Majors: University of North Texas
  • Data Warehouse Concepts, Design, and Data Integration: University of Colorado System
  • Delivery Problem: University of California San Diego
  • Strategic Thinking: Arizona State University
  • The Importance of Listening: Northwestern University
  • Fundamentos del Marketing: Universidad de Palermo
  • Developing AR/VR/MR/XR Apps with WebXR, Unity & Unreal: University of Michigan
  • Innovation & Entrepreneurship Mindset: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok