• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Introducción a Facebook Ads Manager

    Skills you'll gain: Target Audience, Advertising Campaigns, Marketing Budgets, Advertising, Social Media Management, Social Media, Budget Management, Social Media Marketing, Digital Advertising, Social Media Campaigns

    4.3
    Rating, 4.3 out of 5 stars
    ·
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    YouTube como un canal estrategico

    Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    83 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois at Urbana-Champaign

    Global Challenges in Business Graduate Certificate

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Statistical Inference

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    University of California San Diego

    Teaching Impacts of Technology: Relationships

    Skills you'll gain: Student Engagement, Algorithms, Diversity Awareness, K-12 pedagogy, Facebook, Instructional Strategies, Programming Principles, Data Storage, Software Engineering, Geographic Information Systems, Image Analysis, Lesson Planning, Computer Science, Theoretical Computer Science, Social Impact

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك

    Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Drive Engagement, Social Media Management, Social Media Campaigns, Marketing, Content Marketing, Customer Communications Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    112 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Teaching Reluctant Writers

    Skills you'll gain: Student Engagement, Teaching, Empowerment, Instructional Strategies, Writing, Mentorship, Case Studies, Literacy, Constructive Feedback

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    Logical Operations

    Effective Presentations

    Skills you'll gain: Presentations, Microsoft PowerPoint, Oral Expression, Public Speaking, Sales Presentations, Verbal Communication Skills, Virtual Teams, Target Audience, Microsoft Office, Communication, Persuasive Communication, Communication Strategies, Storytelling, Data Storytelling, Business Communication, Planning, Organizational Skills, Data Analysis

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Design and Analyze Impactful Market Surveys

    Skills you'll gain: Survey Creation, Surveys, User Feedback, Data Storytelling, Quantitative Research, Data Analysis, Data Presentation, Market Research, Statistical Analysis, Statistical Hypothesis Testing, User Centered Design, Business Research, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    AWS Generative AI Essentials

    Skills you'll gain: Prompt Engineering, Amazon Bedrock, Model Context Protocol, AI Security, AI Workflows, AI Orchestration, Generative AI, Vibe coding, Secure Coding, LLM Application, Responsible AI, Amazon Web Services, Integrated Development Environments

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Geneva

    Dénommer le monde : la politique des toponymes

    Skills you'll gain: Political Sciences, Social Studies, Geographic Information Systems, Social Justice, Economics, Policy, and Social Studies, Policy Analysis, Social Sciences, Cultural Diversity, Data Mapping, International Relations, Sustainable Development, Storytelling, Cultural Sensitivity, World History, European History, Case Studies

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    How to Become a Thought Leader

    Skills you'll gain: Technical Communication, Content Strategy, Strategic Thinking

    Intermediate · Course · 1 - 3 Months

  • D

    Duke University

    Climate Change Leadership for Community Resilience

    Skills you'll gain: Community Organizing, Climate Change Programs, Community Development, Climate Change Adaptation, Professional Development, Community Outreach, Leadership, Environment and Resource Management, Social Impact, Sustainable Development, Visionary, Environmental Policy, Sustainable Systems, Collaboration, Governance, Innovation, Environmental Science, Personal Development, Ethical Standards And Conduct, Data Collection

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Beginner · Specialization · 1 - 3 Months

1…159160161…500

In summary, here are 10 of our most popular social media marketing courses

  • Introducción a Facebook Ads Manager: Coursera
  • YouTube como un canal estrategico: Coursera
  • Global Challenges in Business Graduate Certificate: University of Illinois at Urbana-Champaign
  • Teaching Impacts of Technology: Relationships: University of California San Diego
  • التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك: Coursera
  • Teaching Reluctant Writers: Johns Hopkins University
  • Effective Presentations: Logical Operations
  • Design and Analyze Impactful Market Surveys: Coursera
  • AWS Generative AI Essentials: Amazon Web Services
  • Dénommer le monde : la politique des toponymes: University of Geneva

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok