Competitive Intelligence

Competitive Intelligence is the practice of gathering, analyzing, and utilizing information about competitors to enhance your business's strategic decision-making. Coursera's Competitive Intelligence catalogue helps you understand essential aspects of this practice and its importance in today's rapidly evolving business landscape. You'll learn to systematically collect data, conduct competitor analysis, identify market trends, and evaluate your organization's competitive position. The course material covers techniques for data gathering, data interpretation, predictive analysis, and strategic application of competitive intelligence. By mastering these skills, you'll be better equipped to guide your organization to a significant competitive advantage.
6credentials
1online degree
27courses

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Results for "competitive intelligence"

  • Status: Free

    Skills you'll gain: Generative AI Agents, Strategic Decision-Making, Data-Driven Decision-Making, Competitive Intelligence, Business Leadership, Organizational Strategy, Innovation, Business Planning, Business Strategy, Operational Efficiency, Technology Strategies, Business Process Automation, Program Implementation, Project Implementation, Technology Solutions

  • Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Analysis, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation

  • Status: Preview

    Skills you'll gain: Knowledge Transfer, Information Management, Organizational Strategy, Organizational Structure, Competitive Intelligence, Business Strategy, Content Management, Performance Measurement, Employee Training, Decision Making

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Sales Strategy, Sales, Sales Management, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Customer Analysis, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research

  • Status: Preview

    Skills you'll gain: Safety and Security, Emerging Technologies, Digital Communications, Cybersecurity, Empathy, Communication, Innovation, Creativity, Technology Strategies, Law, Regulation, and Compliance, Social Skills, Competitive Intelligence, Strategic Leadership

  • Status: Preview

    Corporate Finance Institute

    Skills you'll gain: Financial Analysis, Risk Analysis, Financial Modeling, Competitive Analysis, Market Analysis, Business Strategy, Growth Strategies, Business Strategies, Business Analysis, Analysis, Business Risk Management, Market Share, Competitive Intelligence, Strategic Marketing, Strategic Planning

  • Status: Free Trial

    Skills you'll gain: Business Intelligence, Decision Support Systems, Data Visualization, Data Warehousing, Performance Measurement, Operational Performance Management, Dashboard, Business Analytics, MicroStrategy, Key Performance Indicators (KPIs), Data Mining, Business Process Improvement, Data-Driven Decision-Making, Business Reporting, Competitive Intelligence, Data Analysis, Six Sigma Methodology, Business Strategy

  • Status: Free Trial

    Skills you'll gain: Pre-Clinical Development, Clinical Trials, Pharmacology, Drug Development, Clinical Research, Pharmaceuticals, Competitive Intelligence, Safety Assurance, Biotechnology, Biochemistry

  • Status: Preview

    École Nationale des Ponts et Chaussées

    Skills you'll gain: Lean Manufacturing, Lean Methodologies, Business Transformation, Continuous Improvement Process, Process Improvement, Manufacturing Operations, Service Improvement, Operational Efficiency, Process Analysis, Value Engineering, Waste Minimization, Competitive Intelligence, Business Technologies, Quality Control

  • Status: Preview

    Skills you'll gain: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Marketing, Data Collection

  • Status: Preview

    Skills you'll gain: Knowledge Transfer, Organizational Leadership, Willingness To Learn, Organizational Change, Organizational Effectiveness, Competitive Intelligence, Innovation, Employee Engagement, Learning Strategies, Market Share, Business Strategy, Case Studies

  • Status: Free Trial

    University of Virginia Darden School Foundation

    Skills you'll gain: Design Thinking, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, Customer Relationship Management, Marketing Analytics, Business Strategy, Change Management, Competitive Intelligence, Responsible AI, Information Privacy, Digital Transformation, Artificial Intelligence, Business Ethics

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