• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • S

    Simplilearn

    Ecommerce Listing Course

    Skills you'll gain: Search Engine Optimization, E-Commerce, Logistics Management, Product Marketing, Product Demonstration, Product Knowledge, Customer Service, Customer Relationship Management, Online Advertising, Price Negotiation, Web Analytics and SEO, Social Media Marketing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Sapienza University of Rome

    Macroeconomic Financial Accounts Course 2

    Skills you'll gain: Financial Policy, Financial Systems, Microsoft Excel, Financial Data, Governmental Accounting, Corporate Finance, Financial Accounting, International Finance, Data Analysis, Economics, Fiscal Management, Policty Analysis, Research, and Development, Financial Management, Quantitative Research, Public Administration, Behavioral Economics, Balance Sheet, International Relations, Data Import/Export

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Einführung in Easil für Soziale Medien

    Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Storytelling, Instagram, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Salesforce

    Groundwork for Success in Sales Development

    Skills you'll gain: Time Management, Productivity, Growth Mindedness, Sales Development, Professional Development, Goal Setting, Prioritization, Professionalism, Collaboration, Personal Development, Teamwork, Sales, Performance Metric, Constructive Feedback, Self-Awareness, Stress Management, Accountability

    4.4
    Rating, 4.4 out of 5 stars
    ·
    471 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Gestalte Grafiken für soziale Medien mit Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Social Media, Social Media Marketing, Organizational Skills, Content Creation, Graphic Design, Graphic and Visual Design, Color Theory, Typography, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California San Diego

    Our Energy Future

    Skills you'll gain: Climate Change Mitigation, Energy and Utilities, Electrical Power, Pollution Prevention, Sustainable Development, Environmental Policy, Oil and Gas, Sustainable Technologies, Environment, Socioeconomics, Environmental Science, Biological Engineering, Economics, Chemical Engineering

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Y

    Yale University

    Health Behavior Change: From Evidence to Action

    Skills you'll gain: Health Promotion, Health Education, Health And Wellness Coaching, Nutrition and Diet, Public Health, Behavioral Health, Social Determinants Of Health, Community Health, Mental Health, Behavioral Economics, Physical Therapy, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    487 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Cómo crear gráficos para tus redes sociales en Canva

    Skills you'll gain: Canva (Software), Social Media, Infographics, Social Media Marketing, Content Creation, Graphics Software, Graphic and Visual Design, Graphic Design, Design Elements And Principles, Creative Design, Design

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Content Marketing, Lead Generation, Target Audience

    4.7
    Rating, 4.7 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Extended Reality for Everybody

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Storyboarding, Virtual Reality, Unreal Engine, Usability Testing, Design Thinking, 3D Assets, Prototyping, Unity Engine, User Experience Design, Interaction Design, Conceptual Design, Human Centered Design, Design, User Research, Application Development, Web Content Accessibility Guidelines, Emerging Technologies, Virtual Environment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    590 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Maryland, College Park

    Product Ideation, Design, and Management

    Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Commercialization, Product Lifecycle Management, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Target Market, Market Opportunities, Ideation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    723 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IESE Business School

    Finance for Managers

    Skills you'll gain: Financial Management, Financial Acumen, Financial Data, Management Accounting, Finance, Profit and Loss (P&L) Management, Business Metrics, Business Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

1…200201202…500

In summary, here are 10 of our most popular social media marketing courses

  • Ecommerce Listing Course: Simplilearn
  • Macroeconomic Financial Accounts Course 2: Sapienza University of Rome
  • Einführung in Easil für Soziale Medien: Coursera
  • Groundwork for Success in Sales Development: Salesforce
  • Gestalte Grafiken für soziale Medien mit Canva: Coursera
  • Our Energy Future: University of California San Diego
  • Health Behavior Change: From Evidence to Action: Yale University
  • Cómo crear gráficos para tus redes sociales en Canva: Coursera
  • Strategies for Converting and Retaining Customers Online: University of California, Irvine
  • Extended Reality for Everybody: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok