• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • F

    Fundação Lemann

    Gestão para a Aprendizagem: Módulo Gestão Estratégica

    Skills you'll gain: Planning, Strategic Leadership, Organizational Strategy, Action Oriented, Leadership and Management, Quality Management, Organizational Effectiveness, Analysis, Needs Assessment, Community Development, Program Evaluation, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    146 reviews

    Mixed · Course · 1 - 3 Months

  • R

    Rutgers the State University of New Jersey

    Advanced Global Procurement and Sourcing

    Skills you'll gain: Supplier Quality Management, Procurement, Strategic Sourcing, Enterprise Resource Planning, Purchasing, Environmental Social And Corporate Governance (ESG), Strategic Partnership, Business Risk Management, Key Performance Indicators (KPIs), Supplier Relationship Management, Supply Chain, Risk Management, Derivatives, Organizational Structure, Consolidation, Target Audience, Talent Management, Quality Management, Robotic Process Automation, Supply Chain Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    105 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Università Bocconi

    A Scientific Approach to Innovation Management

    Skills you'll gain: Data Analysis, Innovation, Strategic Decision-Making, Statistical Analysis, Data-Driven Decision-Making, Regression Analysis, Correlation Analysis, Big Data, Business Metrics, A/B Testing, Case Studies, Probability, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    86 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Leading Sustainable Community Transformation

    Skills you'll gain: Systems Thinking, Trustworthiness, Cross-Functional Collaboration, Project Planning, Stakeholder Analysis, Business Systems Analysis, Sustainable Development, Strategic Leadership, Social Impact, Team Leadership, Relationship Building, Business Leadership, Sustainable Business, Diversity and Inclusion, Strategic Thinking, Cultural Responsiveness, Project Management, Organizational Strategy, Communication Strategies, Ethical Standards And Conduct

    4.5
    Rating, 4.5 out of 5 stars
    ·
    256 reviews

    Beginner · Specialization · 1 - 3 Months

  • D

    Duke University

    Financing for Startup Businesses

    Skills you'll gain: FinTech, Entrepreneurial Finance, Fundraising and Crowdsourcing, Financial Analysis, Financial Modeling, Finance, Private Equity, Financial Services, Credit Risk, Financial Forecasting, Microsoft Excel, Liquidation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    219 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    ESSEC Business School

    Leadership d'excellence par le sport de haut niveau

    Skills you'll gain: Leadership Development, Leadership, Initiative and Leadership, Organizational Leadership, Business Leadership, Strategic Leadership, Team Leadership, Verbal Communication Skills, Performance Analysis, Organizational Strategy, Coaching, Self-Awareness, Communication Strategies, Goal Setting, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    182 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    CertNexus

    Turn Ethical Frameworks into Actionable Steps

    Skills you'll gain: Data Ethics, Business Ethics, Strategic Thinking, Ethical Standards And Conduct, Regulatory Compliance, Analytical Skills, Responsible AI, Technology Strategies, Compliance Management, Decision Making, Business Analysis, Business Strategy, Artificial Intelligence, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    156 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    Generative AI: Advance Your Human Resources (HR) Career

    Skills you'll gain: Responsible AI, HR Tech, Human Resources Management and Planning, Human Resources, Generative AI, Workforce Planning, Human Resource Strategy, Artificial Intelligence, LLM Application, AI Enablement, AI Personalization, Employee Engagement, Recruitment, Employee Onboarding, Performance Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    130 reviews

    Intermediate · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Impact from Digital Transformation: Full course

    Skills you'll gain: Digital Transformation, Business Transformation, Corporate Strategy, Business Strategy, Organizational Change, Technology Strategies, Case Studies, Predictive Modeling, Emerging Technologies, Innovation, Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create Successful Pinterest Pins for Business in Canva

    Skills you'll gain: Pinterest, Canva (Software), Content Creation, Social Media Content, Storytelling, Photo/Video Production and Technology, Graphic Design, Digital Publishing, Driving engagement, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • F

    Fractal Analytics

    Generative AI for Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, AI Security, Management Consulting, Business Consulting, Consulting, AI Enablement, Data Ethics, Technical Consulting, Quality Assurance, Market Research, Data-Driven Decision-Making, Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Conflict Management For Everyone

    Skills you'll gain: Conflict Management, Negotiation, Emotional Intelligence, De-escalation Techniques, Active Listening, Communication Strategies, Interpersonal Communications, Composure, Tactfulness, Teamwork, Expectation Management, Collaboration, Brainstorming, Verbal Communication Skills, Interviewing Skills, Empathy, Communication, Follow Through, Contingency Planning, Problem Solving

    4.5
    Rating, 4.5 out of 5 stars
    ·
    72 reviews

    Beginner · Specialization · 3 - 6 Months

1…207208209…429

In summary, here are 10 of our most popular marketing strategy courses

  • Gestão para a Aprendizagem: Módulo Gestão Estratégica: Fundação Lemann
  • Advanced Global Procurement and Sourcing: Rutgers the State University of New Jersey
  • A Scientific Approach to Innovation Management: Università Bocconi
  • Leading Sustainable Community Transformation: University of Colorado Boulder
  • Financing for Startup Businesses: Duke University
  • Leadership d'excellence par le sport de haut niveau: ESSEC Business School
  • Turn Ethical Frameworks into Actionable Steps: CertNexus
  • Generative AI: Advance Your Human Resources (HR) Career: SkillUp
  • Impact from Digital Transformation: Full course: 28DIGITAL
  • Create Successful Pinterest Pins for Business in Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok