Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Skills you'll gain: Facebook, Social Media Management, E-Commerce, Social Media, Sales Management, Social Media Marketing, Product Planning, Merchandising, Marketing, Business

  • Skills you'll gain: Canva (Software), Marketing Design, Social Media Marketing, Social Media Content, Social Media, Marketing Materials, Color Matching, Graphic Design, Design, User Accounts

  • Skills you'll gain: Canva (Software), Social Media Marketing, Social Media Content, Marketing Design, Social Media, Style Guides, Graphic and Visual Design, Marketing Materials, Branding, User Accounts

  • Skills you'll gain: Social Media Marketing, Drive Engagement, Social Media, Customer Engagement, Social Media Campaigns, Advertising Campaigns, Content Performance Analysis, Web Analytics, Marketing

  • Skills you'll gain: Content Performance Analysis, Facebook, Digital Advertising, Advertising Campaigns, Web Analytics, Advertising, Driving engagement, Target Audience, Marketing, Social Media Marketing, Social Media

  • Skills you'll gain: Marketing Strategies, Facebook, Persona Development, Strategic Marketing, Target Audience, Content Marketing, Marketing, Social Media Marketing, Social Media, Customer Analysis, Driving engagement, E-Commerce, Business

  • Skills you'll gain: Content Performance Analysis, Instagram, TikTok, Social Media, Social Media Marketing, Growth Strategies, Social Media Strategy, Pinterest, Keyword Research, Drive Engagement

  • Status: New
    Status: Free Trial

    Skills you'll gain: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)

  • Skills you'll gain: Instagram, Social Media Content, Animations, Social Media, Content Creation, Facebook, Social Media Marketing, Graphical Tools, Digital Design, Graphic Design

  • Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Instagram, Brand Loyalty, Content Creation, Customer Engagement, Graphic Design, Photo Editing, Digital Marketing

  • Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Content, Scheduling, Growth Strategies

  • Skills you'll gain: Social Media Management, Workflow Management, Social Media Content, Social Media, Social Media Marketing