• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of Maryland, College Park

    Program Management and the Art of Communication

    Skills you'll gain: Stakeholder Engagement, Stakeholder Communications, User Story, Persuasive Communication, Target Audience, Non-Verbal Communication, Communication Planning, Influencing, Professional Development, Strategic Communication, Leadership, Data Management, Team Building, Data Integrity, Meeting Facilitation, Communication Strategies, Negotiation, Data Presentation, Communication, Risk Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    76 reviews

    Beginner · Specialization · 3 - 6 Months

  • B

    Board Infinity

    Advanced HR Leadership & Strategy for SHRM Exams Prep

    Skills you'll gain: Talent Acquisition, Leadership Development, Diversity Equity and Inclusion Initiatives, HR Tech, Human Resource Strategy, Workplace inclusivity, Recruitment, Strategic Leadership, Human Resources Information System (HRIS), Cultural Diversity, Organizational Effectiveness, Team Building, Decision Making, Employee Onboarding, Innovation, Change Management

    4
    Rating, 4 out of 5 stars
    ·
    29 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    UBITS

    Sales mindset y análisis de mercado

    Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Consumer Behaviour, Competitive Analysis, Target Market, Business Strategies

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Putting the Personal in Personalized Nutrition

    Skills you'll gain: Nutrition and Diet, Nutritional Assessment, Precision Medicine, Microbiology, Chronic Diseases, Molecular Biology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google

    Desain UX Google

    Skills you'll gain: Wireframing, Adobe XD, Mockups, Storyboarding, Information Architecture, User Experience Design, Usability Testing, Graphic and Visual Design, Figma (Design Software), Design Elements And Principles, UI/UX Research, Design Reviews, Responsive Web Design, Presentations, User Story, User Interface and User Experience (UI/UX) Design, Prototyping, Ideation, Web Design, User Centered Design

    4.9
    Rating, 4.9 out of 5 stars
    ·
    508 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • S

    Starweaver

    Business Writing & Technical Writing Immersion

    Skills you'll gain: Business Writing, Concision, Writing, Persuasive Communication, Technical Writing, Business Communication, Grammar, Target Audience, Writing and Editing, Report Writing, Editing, Technical Communication, Proofreading, AI Enablement, Productivity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    The Total Data Quality Framework

    Skills you'll gain: Data Quality, Data Collection, Data Management, Data Validation, Data Analysis, Data Preprocessing, Threat Detection, Data Access, Sampling (Statistics)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    From Data to Decisions: Getting Started with AI

    Skills you'll gain: Generative AI, Data Literacy, Data-Driven Decision-Making, Data Analysis, Exploratory Data Analysis, Descriptive Statistics, Prompt Engineering, Analytical Skills, Artificial Intelligence, Probability & Statistics, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Foundational Mathematics for AI

    Skills you'll gain: Descriptive Statistics, Linear Algebra, Exploratory Data Analysis, Data-Driven Decision-Making, Data Analysis, Artificial Intelligence, Probability, Regression Analysis, Calculus, Statistical Analysis, Advanced Mathematics, Applied Mathematics, Probability Distribution, Mathematical Modeling, Statistical Modeling, Machine Learning Algorithms, Dimensionality Reduction

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Davis

    AI-Powered Content Creation for Social Media Success

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Campaigns, Social Media Marketing, Campaign Management, Marketing Planning, Content Performance Analysis, Advertising Campaigns, Content Creation, AI Personalization, Prompt Engineering, Digital Content, AI Enablement, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Artificial Intelligence, Continuous Improvement Process, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • A

    AI CERTs

    AI Tools, Data, and Experience Design

    Skills you'll gain: User Research, User Experience, UI/UX Research, User Interface and User Experience (UI/UX) Design, User Experience Design, Experience Design, Persona (User Experience), User Centered Design, Design Research, User Interface (UI), Design, Prototyping, Artificial Intelligence, User Interface (UI) Design, Design Thinking, Prompt Patterns, Wireframing, Responsible AI, Presentations, Professional Development

    Intermediate · Course · 1 - 3 Months

  • L

    LearnQuest

    Strategic Foundations of Sales Negotiation

    Skills you'll gain: Overcoming Objections, Rapport Building, Sales, Sales Strategy, Negotiation, Contract Negotiation, Relationship Building, Price Negotiation, Sales Presentation, Communication, Communication Strategies, Intercultural Competence, Virtual Teams, Business Research, Active Listening, Market Research, Empathy & Emotional Intelligence, Marketing Psychology, Digital Communications, Goal Setting

    Intermediate · Course · 1 - 4 Weeks

1…239240241…378

In summary, here are 10 of our most popular market research courses

  • Program Management and the Art of Communication: University of Maryland, College Park
  • Advanced HR Leadership & Strategy for SHRM Exams Prep: Board Infinity
  • Sales mindset y análisis de mercado: UBITS
  • Putting the Personal in Personalized Nutrition: University of Illinois Urbana-Champaign
  • Desain UX Google: Google
  • Business Writing & Technical Writing Immersion: Starweaver
  • The Total Data Quality Framework: University of Michigan
  • From Data to Decisions: Getting Started with AI: Vanderbilt University
  • Foundational Mathematics for AI: Johns Hopkins University
  • AI-Powered Content Creation for Social Media Success: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok