Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.
University of Illinois Urbana-Champaign
Skills you'll gain: Asset Management, Intellectual Property, Data Quality, Information Management, Digital Assets, Business Valuation, Information Systems, Management Information Systems, Data Governance, Enterprise Modeling, Business Metrics, Accounting, Organizational Structure, Innovation, Data Analysis, Big Data
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Peer Review, Organizational Strategy, Brand Management, Business Planning, Organizational Structure, Recruitment, Fundraising, Brand Strategy, Project Design, Analysis
Beginner · Course · 1 - 4 Weeks

The Chinese University of Hong Kong
Skills you'll gain: Business Strategy, Strategic Partnership, Strategic Decision-Making, Competitive Analysis, Global Marketing, Market Intelligence, Market Opportunities, Market Dynamics, E-Commerce, Cultural Sensitivity
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Teaching, Systems Thinking, Diversity Awareness, Adaptability, Instructional Design, Digital pedagogy, Constructive Feedback, Higher Education, Innovation, Collaboration
Intermediate · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Cyber Governance, Law, Regulation, and Compliance, Security Strategy, Culture Transformation, Enterprise Security, Cyber Operations, Communication, Organizational Change, Strategic Communication, Performance Reporting, Business Risk Management, Business Leadership, Organizational Leadership, Leadership, Dashboard
Beginner · Course · 1 - 3 Months

Skills you'll gain: Collaborative Software, Intranet, Project Documentation, Organizational Skills, Team Oriented, Document Management, Content Management Systems, Collaboration, Productivity Software, Knowledge Transfer, Content Development and Management, Information Architecture, Data Management, Content Creation, Cloud Platforms
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Infographics, Video Production, Content Creation, Design, Video Editing, Graphic Design, Graphic and Visual Design Software, Design Software
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Blogs, Social Media Management, Facebook, Social Media, Instagram, Marketing Automation, Content Management Systems, User Accounts, Advertising, Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Agile Project Management, Scrum (Software Development), Sprint Planning, Emotional Intelligence, Backlogs, Scaled Agile Framework, Negotiation, Sprint Retrospectives, Agile Software Development, Program Management, Brainstorming, Prioritization, User Story, Creative Thinking, Innovation, Project Portfolio Management, Leadership, Organizational Leadership, Problem Solving, Project Controls
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Overcoming Objections, Sales Process, Closing (Sales), Value Propositions, Rapport Building, Active Listening, Selling Techniques, Sales Presentation, Prospecting and Qualification, Digital Transformation, Business Communication, Technical Sales, Data Centers, Inside Sales, Customer Relationship Building, Sales Strategy, Sales, Customer Insights, Sales Prospecting, Outside Sales
Beginner · Specialization · 1 - 3 Months

Alfaisal University | KLD
Skills you'll gain: Game Theory, Strategic Decision-Making, Customer Analysis, Business Strategy, Target Market, Strategic Planning, Organizational Strategy, Business Modeling, Competitive Analysis, Market Analysis
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax, General Shipping and Receiving, Logistics, Global Marketing, Logistics Management, Export Control, Competitive Analysis, Insurance, Business Risk Management, Risk Management, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Market Dynamics, Economics
Beginner · Specialization · 3 - 6 Months