Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Microsoft
Skills you'll gain: Extract, Transform, Load, Data Cleansing, Power BI, Data Transformation, Data Manipulation, Data Management, Data Quality, Data Preprocessing, Data Validation, Data Integration, Data Modeling, Data Import/Export, Data Storage
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Extract, Transform, Load, Power BI, Data Transformation, Data Cleansing, Query Languages, Data Manipulation, Data Integration, Data Validation, Data Import/Export, Data Quality, Data Analysis, Data Modeling, Anomaly Detection, Data Storage
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Planning, Business Planning, Microsoft Teams, Microsoft 365, Productivity Software, Project Management Software, Timelines, Project Planning, Collaborative Software, Prioritization, Project Management, Team Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Video Editing, Client Services, Self-Motivation, Post-Production, Price Negotiation, Customer Relationship Building, Video Production, Entrepreneurship, Goal Setting, Business Systems, Professional Networking, Adaptability
Mixed · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Model Evaluation, Statistical Analysis, Bayesian Statistics, Data Visualization, Statistical Inference, Exploratory Data Analysis, Data Cleansing, Regression Analysis, Analytics, Data Analysis, Logistic Regression, Machine Learning, R Programming, Data Preprocessing, Statistical Modeling, Data Validation, R (Software), Data Mining, Statistical Programming, Predictive Modeling
Build toward a degree
Intermediate · Specialization · 3 - 6 Months
Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Large Language Modeling, Responsible AI, Data Ethics, Generative Adversarial Networks (GANs), Agentic systems, AI Security, Discussion Facilitation, Business Ethics, Embeddings, Regulatory Compliance, Case Studies, Data Synthesis, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, SAS (Software), AI Workflows, Analytics, Machine Learning
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Portfolio Management, Plotly, Data Visualization, Portfolio Risk, Investment Management, Exploratory Data Analysis, Financial Modeling, Financial Analysis, Statistical Analysis, Financial Data, Risk Modeling, Market Data, Finance, Equities, Data Analysis, Pandas (Python Package), Python Programming, Data Manipulation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Calendar Management, Content Development and Management, Scheduling, Project Management Software, Content Creation, Workflow Management, Organizational Skills, Project Management, User Accounts, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Banco Interamericano de Desarrollo
Skills you'll gain: Data Storytelling, Data Visualization, Data Governance, Data Collection, Process Improvement, Data Strategy, Process Mapping, Performance Improvement, Data Visualization Software, Data Management, Agile Project Management, Business Intelligence, Data Infrastructure, Data-Driven Decision-Making, Organizational Effectiveness, Organizational Leadership, Business Leadership, Data Literacy, Data Analysis, Business Analytics
Beginner · Specialization · 1 - 3 Months

Corporate Finance Institute
Skills you'll gain: Matplotlib, Financial Data, Exploratory Data Analysis, Pandas (Python Package), Financial Analysis, Data Visualization Software, Statistical Analysis, Data Manipulation, NumPy, Seaborn, Data Analysis, Data Science, Data Transformation, Python Programming, Data Cleansing, Computer Programming
Advanced · Course · 1 - 3 Months

Skills you'll gain: SAS (Software), Data Analysis, Exploratory Data Analysis, Statistical Programming, Data Manipulation, Data Transformation, Data Import/Export, Data Validation
Intermediate · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Model Deployment, Data Manipulation, MLOps (Machine Learning Operations), Flask (Web Framework), Application Deployment, Data Preprocessing, Django (Web Framework), Web Applications, Predictive Modeling, Machine Learning, Python Programming
Mixed · Course · 1 - 3 Months