Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

California Institute of the Arts
Skills you'll gain: Business Process Automation, Process Improvement, Client Services, Customer Analysis, Presentations, Expectation Management, Business Planning, Brand Strategy, Business Development, Portfolio Management, Time Management, Marketing Strategies
Intermediate · Course · 1 - 3 Months

Starweaver
Skills you'll gain: Data Storytelling, Business Writing, Concision, Sales Presentations, Sales Strategy, Writing, Persuasive Communication, Customer Relationship Management (CRM) Software, Storytelling, Responsible AI, Sales, Business Communication, Google Gemini, Anthropic Claude, AI Enablement, Sales Enablement, Generative AI, Communication, Proposal Writing, Communication Strategies
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Fraud detection, Feature Engineering, Big Data, Anomaly Detection, Google Cloud Platform, Unsupervised Learning, Model Evaluation, Data Manipulation, Applied Machine Learning, Decision Tree Learning, Logistic Regression, Supervised Learning, Predictive Modeling, Machine Learning, Data Preprocessing
Intermediate · Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Stakeholder Management, Corporate Sustainability, Stakeholder Engagement, Innovation, Business Strategy, Stakeholder Analysis, Business Management, Business Ethics, Design Thinking, People Management, Business Modeling, Corporate Finance, Social Impact, Organizational Structure, Entrepreneurship, Fundraising, Diversity and Inclusion, Sustainable Business, Internet Of Things, Emerging Technologies
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Pandas (Python Package), Scatter Plots, Histogram, Data Visualization, Data Manipulation, Data Import/Export, JSON, Data Cleansing, Matplotlib, Data Visualization Software, Exploratory Data Analysis, Data Analysis, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Social Determinants Of Health, Community Health, Product Development, Health Systems, Business Modeling, Health Equity, Lean Six Sigma, Market Analysis, Performance Improvement, Process Improvement, Healthcare Industry Knowledge, Stakeholder Analysis, Statistical Process Controls, New Product Development, Innovation, Decision Making, Operations Management, Operations, Problem Solving, Leadership
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Experimentation, Research Design, Statistical Analysis, Data Ethics, Statistical Modeling, Data Science, A/B Testing, Data Analysis, Quantitative Research, Regression Analysis, Statistical Inference, Probability & Statistics, Sample Size Determination, Linear Algebra, Calculus
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Warehousing, Peer Review, IBM Cognos Analytics, Data Pipelines, Extract, Transform, Load, MySQL, Databases, Data Modeling, Database Design, Business Intelligence, Dashboard, Analytics, Business Analytics, PostgreSQL, Shell Script, SQL
Intermediate · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Sales Pipelines, B2B Sales, Prospecting and Qualification, Consultative Selling, Selling Techniques, Sales Process, Persuasive Communication, Communication, Stakeholder Engagement, Enterprise Sales, Value Propositions, Performance Metric, Upselling, Technical Sales, Sales, Cross Selling, Overcoming Objections, Sales Presentations, Negotiation, Analytics
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Adobe Firefly, Adobe Express, Ideation, Adobe Acrobat, Presentations, Generative AI, Content Creation, Creative Thinking, Adobe Photoshop, Creativity, Prompt Engineering, Adobe Illustrator, Storytelling, Visual Design, Graphic Design, Design, Branding, Artificial Intelligence, Communication, Digital Marketing
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Account Management
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: AI Enablement, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing Analytics, Marketing, Economics, Critical Thinking
Beginner · Course · 1 - 3 Months