Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado System
Skills you'll gain: Data Governance, AI Enablement, Health Informatics, Machine Learning Algorithms, Analytics, Advanced Analytics, Data-Driven Decision-Making, Artificial Intelligence, Health Information Management, Decision Support Systems, Business Analytics, Predictive Analytics, Machine Learning, Data Integration, Real Time Data, Artificial Neural Networks
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Stakeholder Communications, Stakeholder Management, Stakeholder Analysis, Communication Planning, Stakeholder Engagement, Public Relations, Public Affairs, Performance Reporting, Report Writing, Strategic Communication, Marketing Effectiveness, Community Outreach, Performance Metric, Data Storytelling, Presentations, Relationship Building, Data Visualization
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Deep Learning, Predictive Analytics, FinTech, Data-Driven Decision-Making, Machine Learning, Digital Transformation, Analytics, Artificial Intelligence, Artificial Neural Networks, Data Science
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Data Wrangling, Analytical Skills, Data Analysis, Data Preprocessing, Data Cleansing, Generative AI, ChatGPT, Data Visualization Software, Jupyter, Statistical Analysis, Artificial Intelligence, Data Collection, Data Management, GitHub, Technical Support, Git (Version Control System), Integrated Development Environments
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Copilot, Natural Language Processing, Technical Communication, Data Storytelling, Data Visualization, Data-Driven Decision-Making, Interactive Data Visualization, Generative AI, Data Visualization Software, Data Analysis, Strategic Communication, Communication, Big Data, Responsible AI, Artificial Intelligence, Presentations, Advanced Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Predictive Modeling, Predictive Analytics, Marketing Analytics, Statistical Machine Learning, Machine Learning, Data Science, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Model Evaluation, Statistical Analysis
Advanced · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Computer Vision, Natural Language Processing, Robotics, Machine Learning, Big Data, Artificial Intelligence, Supervised Learning, Deep Learning, Reinforcement Learning, Data Analysis
Beginner · Course · 1 - 3 Months

Khalifa University
Skills you'll gain: Data Strategy, Customer Relationship Management (CRM) Software, AI Personalization, AI Enablement, Sales Enablement, Model Deployment, Feature Engineering, Data Governance, Responsible AI, Model Evaluation, Data Preprocessing, Transfer Learning, Data Quality, Customer Data Management, Sales Management, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Reinforcement Learning, Natural Language Processing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Blogs, Search Engine Optimization, Brand Marketing, Content Marketing, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Content Management Systems, Business Marketing
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Skills you'll gain: Google Sheets, Spreadsheet Software, Excel Formulas, Pivot Tables And Charts, Google Workspace, Excel Macros, Data Visualization Software, Productivity Software, Data Analysis, Business Analysis, Data Validation, Data Manipulation, Data Collection
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Goal Setting, Social Media, Digital Advertising, Paid media, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation
Intermediate · Guided Project · Less Than 2 Hours

Goldman Sachs
Skills you'll gain: Business Planning, Business Strategies, Growth Strategies, Strategic Thinking, Business Development, Feasibility Studies, Entrepreneurship, Peer Review, Goal Setting, Market Analysis
Mixed · Course · 1 - 4 Weeks