Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Rutgers the State University of New Jersey
Skills you'll gain: Political Sciences, Policy Analysis, Social Sciences, Social Justice, Economics, Policy, and Social Studies, Public Policies, Governance, Law, Regulation, and Compliance, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Design Thinking, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Customer Relationship Management, Data Ethics, AI Enablement, Business Strategy, Change Management, Responsible AI, Generative AI, Information Privacy, Business Ethics
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Financial Policy, Financial Systems, Banking, Financial Market, Financial Regulation, Market Liquidity, Economics, Economics, Policy, and Social Studies, Market Dynamics, Crisis Management
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Drive Engagement, Promotional Strategies
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Failure Analysis, Engineering Practices, Biomedical Engineering, Ethical Standards And Conduct, Social Impact, Engineering, Case Studies, Civil Engineering, Software Engineering, Safety Assurance
Beginner · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Lead Generation, Employee Onboarding, Sales Pipelines, Target Audience, Sales, Dashboard, Customer Success Management, Business Reporting, Content Marketing, Customer Relationship Management (CRM) Software
Beginner · Specialization · 3 - 6 Months

University of Geneva
Skills you'll gain: Ethical Standards And Conduct, Research, Social Impact, Cultural Diversity, World History, Higher Education, European History, Political Sciences
Beginner · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: digital literacy, Media and Communications, Digital Communications, Interpersonal Communications, Empathy & Emotional Intelligence, Conflict Management, De-escalation Techniques
Mixed · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Nutritional Assessment, Nutrition and Diet, Social Determinants Of Health, Health Assessment, Environment, Sustainability Standards, Spreadsheet Software, Environment and Resource Management, Environmental Science, Risk Analysis, Critical Thinking and Problem Solving
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Bidding, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Online Advertising, Keyword Research, Performance marketing, Digital Advertising, Advertising, Campaign Management, Web Analytics, Target Audience, Merchant Services
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Intercultural Competence, Team Management, Team Building, Cultural Diversity, Cultural Sensitivity, Cross-Functional Collaboration, Cultural Responsiveness, Interpersonal Communications, Culture, Conflict Management, Communication Strategies, Diversity Awareness, Non-Verbal Communication, Verbal Communication Skills, Communication, Constructive Feedback, Active Listening
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Team Building, Presentations, Team Oriented, Team Management, Collaborative Software, Virtual Teams, Project Design, Data Sharing, Social Media, Graphic Design, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours