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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Cold Calling & Prospecting

    Skills you'll gain: Cold Calling, Sales Prospecting, Overcoming Objections, Selling Techniques, Sales, Telephone Skills, Sales Strategy, Sales Presentations, Setting Appointments, Sales Pipelines, Rapport Building, Communication, Relationship Building

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How To Get Started With Pinterest Shopping

    Skills you'll gain: Pinterest, Organizational Skills, Social Media Content, Merchandise Maintenance, Account Management, User Accounts, Direct Selling, Marketing, Business Marketing, Product Promotion, Business Strategy, Business Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Simplilearn

    Generative AI in Software Testing Training

    Skills you'll gain: Test Tools, Acceptance Testing, Software Testing, Test Automation, Test Execution Engine, Test Planning, Software Quality Assurance, Generative AI, Test Data, Test Case, Requirements Analysis, Software Documentation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Azure AI in Healthcare

    Skills you'll gain: Cloud Security, Health Care, Identity and Access Management, Real Time Data, Clinical Informatics, Data Management, Microsoft Azure, Data Sharing, Clinical Data Management, Clinical Monitoring, Health Technology, Image Analysis, Data Visualization Software, Patient Communication, Generative AI, Microsoft Teams, Machine Learning, Role-Based Access Control (RBAC), Health Informatics, Healthcare Ethics

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Colorado Boulder

    Software Architecture Patterns for Big Data

    Skills you'll gain: Performance Testing, Scalability, Data Architecture, Software Architecture, Distributed Computing, Predictive Modeling, Performance Tuning, Microservices, Big Data, Software Engineering, Database Systems, Data Store, Model Evaluation

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
    ·
    31 reviews

    Advanced · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Identifying Patient Populations

    Skills you'll gain: Data Manipulation, Bioinformatics, Informatics, Data Processing, Clinical Informatics, Data Science, Health Informatics, Clinical Data Management, Classification Algorithms, Analytics, Patient Evaluation, Model Evaluation, Machine Learning Algorithms, Data Validation, Performance Testing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    40 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Santa Cruz

    GetVirtual: How to Launch Your Online Business

    Skills you'll gain: Business Communication, Entrepreneurship, Social Media Marketing, Search Engine Optimization, Web Design and Development, Marketing, Workflow Management, Business Planning, E-Commerce, Project Management, Business Strategy, Business Process, Branding, Invoicing, Customer Relationship Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IESE Business School

    Career Path Essentials

    Skills you'll gain: Professional Networking, Professional Development, Interviewing Skills, Trend Analysis, Sales, Market Trend, LinkedIn, Spreadsheet Software, Relationship Building, Business Marketing, Presentations, Adaptability, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Data Analysts' Toolbox - Excel, Power BI, Python, & Tableau

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Pivot Tables And Charts, Microsoft Excel, R Programming, Alteryx, Dashboard, Statistical Programming, Data Transformation, Tableau Software, Data Cleansing, Data Presentation, Data Visualization Software, Interactive Data Visualization, Debugging, Data Visualization, Automation, Python Programming, Data Structures, Statistical Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 3 - 6 Months

  • K

    Knowledge Accelerators

    Microsoft Copilot in Excel: Smarter Data Analysis Made Easy

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Dashboard, Excel Macros, Microsoft 365, Data Presentation, Pivot Tables And Charts, Spreadsheet Software, Productivity, Productivity Software, Data Analysis, Workflow Management, Generative AI Agents, Automation, Artificial Intelligence, Customer Data Management, Business Consulting, Generative AI, Data Management, Leadership Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Sell a product or a service with Canva

    Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Online Advertising, Content Creation, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Big Data Foundations with Hadoop and Spark

    Skills you'll gain: Apache Kafka, Apache Hadoop, Apache Spark, Real Time Data, Scala Programming, Data Integration, Command-Line Interface, Apache Hive, Big Data, Applied Machine Learning, Data Processing, Apache, System Design and Implementation, Apache Cassandra, Data Pipelines, Java, Distributed Computing, IntelliJ IDEA, Application Deployment, Enterprise Application Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Cold Calling & Prospecting: Packt
  • How To Get Started With Pinterest Shopping: Coursera
  • Generative AI in Software Testing Training : Simplilearn
  • Microsoft Azure AI in Healthcare: Microsoft
  • Software Architecture Patterns for Big Data: University of Colorado Boulder
  • Identifying Patient Populations: University of Colorado System
  • GetVirtual: How to Launch Your Online Business: University of California, Santa Cruz
  • Career Path Essentials: IESE Business School
  • Data Analysts' Toolbox - Excel, Power BI, Python, & Tableau: Packt
  • Microsoft Copilot in Excel: Smarter Data Analysis Made Easy: Knowledge Accelerators

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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