• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • U

    University of Michigan

    Healthy and Sustainable Foods

    Skills you'll gain: Nutritional Assessment, Nutrition and Diet, Social Determinants Of Health, Health Assessment, Environment, Sustainability Standards, Spreadsheet Software, Environment and Resource Management, Environmental Science, Risk Analysis, Critical Thinking and Problem Solving

    4.5
    Rating, 4.5 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • N

    National Taiwan University

    賽局與產業競爭策略 (Game Theory and Business Strategy)

    Skills you'll gain: Game Theory, Business Strategy, Business, Business Marketing, Strategic Decision-Making, Decision Making, Case Studies, Negotiation, Competitive Analysis, Market Dynamics, Product Knowledge

    5
    Rating, 5 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • T

    The University of Edinburgh

    Intellectual Humility: Science

    Skills you'll gain: Open Mindset, Curiosity, Willingness To Learn, Self-Awareness, Empathy, Child Development, Cognitive flexibility, Emotional Intelligence, Critical Thinking, Social Sciences

    4.7
    Rating, 4.7 out of 5 stars
    ·
    186 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Macquarie University

    Storytelling et influence : Communiquer pour convaincre

    Skills you'll gain: Persuasive Communication, Overcoming Objections, Influencing, Rapport Building, Storytelling, Meeting Facilitation, Leadership, Presentations, Communication, Public Speaking, Verbal Communication Skills, Relationship Building, Trustworthiness, Target Audience, Non-Verbal Communication, Empathy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    108 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Surviving Disruptive Technologies (On Demand)

    Skills you'll gain: Emerging Technologies, Technology Strategies, Media and Communications, Electronic Media, Business Technologies, Digital Transformation, Business Transformation, Social Media, Innovation, Organizational Change, Competitive Analysis, Case Studies, E-Commerce, Business Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Diseñando una estrategia de negocios en América Latina

    Skills you'll gain: Business Strategy, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Innovation, International Relations, Market Analysis, Law, Regulation, and Compliance, Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Washington

    مقدمة عن مخاطبة الجمهور - باللغة العربية

    Skills you'll gain: Public Speaking, Persuasive Communication, Presentations, Verbal Communication Skills, Communication, Drive Engagement, Constructive Feedback, Communication Strategies, Stress Management, Leadership and Management, Human Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    317 reviews

    Beginner · Course · 1 - 3 Months

  • B

    Board Infinity

    Foundations of Management Consulting: Strategies & Tools

    Skills you'll gain: Selling Techniques, Business, Marketing, Economics, Advertising, Market Dynamics, Case Studies, Business Solutions, Market Analysis, Product Strategy, Business Planning, Complex Problem Solving

    4.4
    Rating, 4.4 out of 5 stars
    ·
    34 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Create a website with MailChimp

    Skills you'll gain: Search Engine Optimization, Content Management, Web Content, Web Design, Information Architecture, Web Design and Development, Goal Setting, Project Implementation, Project Closure

    4.7
    Rating, 4.7 out of 5 stars
    ·
    84 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • A

    American Museum of Natural History

    Virology and Epidemiology in the Time of COVID-19

    Skills you'll gain: Health Disparities, Social Determinants Of Health, Infectious Diseases, Immunology, Epidemiology, Public Health, Pathology, Microbiology, Mathematical Modeling, Molecular Biology, Taxonomy, Cell Biology, Diagnostic Tests, Clinical Trials

    4.8
    Rating, 4.8 out of 5 stars
    ·
    51 reviews

    Intermediate · Course · 1 - 3 Months

  • I

    IBM

    Introduction to Program Management

    Skills you'll gain: Program Management, Project Management Office (PMO), Project Management Life Cycle, Project Management, Stakeholder Management, Project Management Institute (PMI) Methodology, Organizational Strategy, Team Management, Leadership, Change Management, Communication, Business Acumen

    4.7
    Rating, 4.7 out of 5 stars
    ·
    122 reviews

    Beginner · Course · 1 - 4 Weeks

1…280281282…502

In summary, here are 10 of our most popular social media marketing courses

  • Healthy and Sustainable Foods: University of Michigan
  • 賽局與產業競爭策略 (Game Theory and Business Strategy): National Taiwan University
  • Intellectual Humility: Science: The University of Edinburgh
  • Storytelling et influence : Communiquer pour convaincre: Macquarie University
  • Surviving Disruptive Technologies (On Demand): University of Maryland, College Park
  • Establishing Product-Market Fit: University of Maryland, College Park
  • Diseñando una estrategia de negocios en América Latina: Tecnológico de Monterrey
  • مقدمة عن مخاطبة الجمهور - باللغة العربية: University of Washington
  • Foundations of Management Consulting: Strategies & Tools: Board Infinity
  • Create a website with MailChimp: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok