• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • A

    AI Business School

    Practical AI and prompting for HR professionals

    Skills you'll gain: Prompt Engineering, AI Personalization, Generative AI, HR Tech, Artificial Intelligence, AI Enablement, ChatGPT, Human Resources, Human Resource Strategy, Large Language Modeling, Ideation, Content Creation, Innovation, Business Transformation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Warehousing: Schema, ETL, Optimal Performance

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Snowflake Schema, Star Schema, Business Intelligence, Data Modeling, Database Design, Data Management, Data Integration, Performance Tuning, Databases, Data Transformation, Scalability

    4.1
    Rating, 4.1 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Leading Transformation: Driving Organizational Change

    Skills you'll gain: Organizational Change, Change Management, Business Transformation, Culture Transformation, Organizational Leadership, Overcoming Objections, Drive Engagement, Digital Transformation, Business Leadership, Leadership, Stakeholder Analysis, Internal Communications, Stakeholder Management, Communication Strategies, Collaborative Software, Communication, Adaptability, Google Workspace, Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Anuncie su evento para recaudar fondos con Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Promotional Materials, Graphic Design, Advertising, Organizational Skills, Design, Marketing Design, Target Audience, Design Elements And Principles, Marketing, Social Media Content, Business

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Risks to Crop Production in Agriculture

    Skills you'll gain: Land Management, Legal Risk, Financial Analysis, Decision Making, Sustainability Standards, Risk Management, Business Risk Management, Policty Analysis, Research, and Development, Environment and Resource Management, Production Process, Cash Flows

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Using Porter’s Five Forces Model for Competitive Analysis

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Analysis, Case Studies, Corporate Strategy, Market Dynamics, Market Opportunities, Strategic Planning, New Business Development, Supplier Management, Company, Product, and Service Knowledge, Consumer Behaviour, Entrepreneurship, Leadership

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Introduction to Security in the World of AI

    Skills you'll gain: AI Security, Responsible AI, Data Security, Security Strategy, Security Management, Infrastructure Security, Data Ethics, Artificial Intelligence

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • R

    Radio y Televisión Española

    Posicionamiento en redes: estrategias de contenido.

    Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Content Strategy, Web Content, Media and Communications, Content Creation, Social Network Analysis, Digital Communications, Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The Hong Kong University of Science and Technology

    Search Engines for Web and Enterprise Data

    Skills you'll gain: Search Engine Optimization, Web Analytics, Semantic Web, Performance Metric, Digital Marketing, Algorithms, Personalized Service, Text Mining, User Feedback, Natural Language Processing, User Research, Data Structures

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 3 - 6 Months

  • N

    Northeastern University

    Navigating Ethics in the Healthcare Workplace & Marketplace

    Skills you'll gain: Healthcare Ethics, Electronic Medical Record, Medical Privacy, Business Ethics, Informed Consent, Health Care Procedure and Regulation, Ethical Standards And Conduct, Health Care, Clinical Trials, Governance, Marketing Management, Law, Regulation, and Compliance, Decision Making, Analysis, Critical Thinking

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Instagram Monetization: Collaborate with Brands

    Skills you'll gain: Instagram, Social Media Content, Content Strategy, Social Media Marketing, Brand Marketing, Business Planning, Social Media Strategy, Content Creation, Brand Management, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Customer Analysis, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Logistic Regression, Data Cleansing, Data Manipulation, Advertising, Digital Advertising, Performance Analysis, Machine Learning, Python Programming, Deep Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…284285286…431

In summary, here are 10 of our most popular marketing strategy courses

  • Practical AI and prompting for HR professionals: AI Business School
  • Data Warehousing: Schema, ETL, Optimal Performance: Coursera
  • Leading Transformation: Driving Organizational Change: Coursera
  • Anuncie su evento para recaudar fondos con Canva: Coursera
  • Risks to Crop Production in Agriculture: University of Illinois Urbana-Champaign
  • Using Porter’s Five Forces Model for Competitive Analysis : Coursera
  • Introduction to Security in the World of AI: Google Cloud
  • Posicionamiento en redes: estrategias de contenido.: Radio y Televisión Española
  • Search Engines for Web and Enterprise Data: The Hong Kong University of Science and Technology
  • Navigating Ethics in the Healthcare Workplace & Marketplace: Northeastern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok