• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • C

    Coursera

    Create corporate Newsletters with Canva

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Regulatory Landscape of Alternative Investments

    Skills you'll gain: Financial Industry Regulatory Authorities, Asset Management, Financial Regulations, Financial Regulation, Securities (Finance), Investments, Law, Regulation, and Compliance, Regulatory Compliance, Private Equity, Real Estate, Financial Services, Regulatory Requirements, Property and Real Estate, Due Diligence, Fundraising and Crowdsourcing

    Intermediate · Course · 1 - 4 Weeks

  • K

    Kotter

    Kotter's Change Framework: Accelerators 1-4

    Skills you'll gain: Organizational Change, Change Management, Business Transformation, Organizational Leadership, Organizational Strategy, Business Leadership, Strategic Leadership, Organizational Structure, Leadership, Leadership Development, Cross-Functional Collaboration, Stakeholder Engagement, Employee Engagement, Team Building, Communication Strategies, Lifelong Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    The data to decision path for infusion of AI in healthcare

    Skills you'll gain: Data Governance, AI Enablement, Health Informatics, Machine Learning Algorithms, Analytics, Advanced Analytics, Data-Driven Decision-Making, Artificial Intelligence, Health Information Management, Decision Support Systems, Business Analytics, Predictive Analytics, Machine Learning, Data Integration, Real Time Data, Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crafting Personalized Content with Gen AI: Create a Campaign

    Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • B

    Berklee

    Touring 101 for Musicians

    Skills you'll gain: Marketing Budgets, Marketing Planning, Marketing Strategies, Performance Measurement, Sales Presentations, Goal Setting, Travel Arrangements, Customer Engagement, Booking (Sales), Business Metrics, Content Marketing, Professional Networking, Business Planning, Event Planning, Talent Management

    Beginner · Course · 1 - 4 Weeks

  • F

    Fractal Analytics

    Design Thinking for Data Professionals

    Skills you'll gain: A/B Testing, Design Thinking, Experience Design, Data Storytelling, Dashboard, User Feedback, Solution Design, Stakeholder Engagement, Customer Insights, Interviewing Skills, Empathy & Emotional Intelligence, Business Requirements, Problem Solving

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Alibaba Cloud Academy

    Big Data Analysis Deep Dive

    Skills you'll gain: Dashboard, Big Data, Data Processing, Data Visualization Software, Apache Hive, Apache Spark, Apache Hadoop, Pandas (Python Package), Data Manipulation, SQL, Extract, Transform, Load, Data Pipelines, PySpark, Business Intelligence, Data Integration, Database Management, Cloud Storage

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    Universidade de São Paulo

    Off the Clock: The Many Faces of Time

    Skills you'll gain: Timelines, Cultural Diversity, Anthropology, Liberal Arts, Psychology, Environmental Science, Physics, Biology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    New Fermentation Markets and How They Scale

    Skills you'll gain: Biotechnology, Food and Beverage, Sustainable Technologies, Scalability, Manufacturing and Production, Sustainability Standards, Process Engineering, Product Development, Global Marketing, Chemical Engineering, Innovation, Market Trend, Market Analysis, Microbiology, Workforce Development

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Leadership & Management

    Skills you'll gain: Operations Management, Team Motivation, Rapport Building, Strategic Leadership, Governance, Employee Engagement, Expectation Management, Influencing

    Intermediate · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Model Diagnostics and Remedial Measures

    Skills you'll gain: Model Evaluation, Data Validation, Regression Analysis, Exploratory Data Analysis, Plot (Graphics), Statistical Modeling, Data Transformation, Correlation Analysis, Statistical Analysis, R Programming, Time Series Analysis and Forecasting, Statistical Inference, Statistical Hypothesis Testing, Probability Distribution

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

1…289290291…376

In summary, here are 10 of our most popular market research courses

  • Create corporate Newsletters with Canva: Coursera
  • Regulatory Landscape of Alternative Investments: University of Illinois Urbana-Champaign
  • Kotter's Change Framework: Accelerators 1-4: Kotter
  • The data to decision path for infusion of AI in healthcare: University of Colorado System
  • Crafting Personalized Content with Gen AI: Create a Campaign: Coursera
  • Touring 101 for Musicians: Berklee
  • Design Thinking for Data Professionals: Fractal Analytics
  • Big Data Analysis Deep Dive: Alibaba Cloud Academy
  • Off the Clock: The Many Faces of Time: Universidade de São Paulo
  • New Fermentation Markets and How They Scale: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok