• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • F

    Fundação Instituto de Administração

    Turning Point: Estratégia, Liderança e Gestão de Mudanças

    Skills you'll gain: Organizational Strategy, Change Management, Strategic Leadership, Performance Measurement, Organizational Change, Business Strategy, Empathy, Competitive Analysis, Key Performance Indicators (KPIs), Stakeholder Management, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    AI Business School

    AI agents and creator tools for sales professionals

    Skills you'll gain: Agentic Workflows, Agentic systems, Productivity, No-Code Development, Sales Management, AI Product Strategy, AI Enablement, Business Process Automation, Automation, Artificial Intelligence, Digital Transformation, Application Development, Ideation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Moneyball and Globalization

    Skills you'll gain: Labor Relations, Labor Law, World History, Economic Development, Socioeconomics, Economics, Global Marketing, International Relations, Business Economics, Demography, Market Opportunities, Cultural Diversity, Culture, Governance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Elevate Team Productivity with Crew AI

    Skills you'll gain: CrewAI, AI Orchestration, AI Workflows, Agentic Workflows, AI Enablement, Workflow Management, AI Product Strategy, Generative AI Agents, Productivity Software, Business Workflow Analysis, Business Process Automation, Automation, LLM Application, Agentic systems, Solution Design, Decision Making, Process Improvement, Performance Improvement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Customer Journey Mapping

    Skills you'll gain: Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Real Time Data, Design Thinking, Artificial Intelligence, Analysis, Design

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    New Fermentation Markets and How They Scale

    Skills you'll gain: Biotechnology, Food and Beverage, Sustainable Technologies, Scalability, Manufacturing and Production, Sustainability Standards, Process Engineering, Product Development, Global Marketing, Chemical Engineering, Innovation, Market Trend, Market Analysis, Microbiology, Workforce Development

    Beginner · Course · 1 - 4 Weeks

  • U

    UBITS

    UX writing para principiantes

    Skills you'll gain: User Experience, User Experience Design, User Research, UI/UX Research, UI/UX Strategy, User Centered Design, Copywriting, Driving engagement, Content Creation, Web Content, Diversity and Inclusion, Storytelling, Writing, Design Thinking, Concision

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Anuncie su evento para recaudar fondos con Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Promotional Materials, Graphic Design, Advertising, Organizational Skills, Design, Marketing Design, Target Audience, Design Elements And Principles, Marketing, Social Media Content, Business

    Intermediate · Guided Project · Less Than 2 Hours

  • B

    Banco Interamericano de Desarrollo

    Perspectives in Digital Transformation: Agribusiness

    Skills you'll gain: Digital Transformation, Business Transformation, Sustainability Standards, Operational Efficiency, Business Technologies, Sustainable Business, Internet Of Things, Technology Solutions, Innovation, Market Trend, Trend Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Becoming a Cybersecurity Consultant

    Skills you'll gain: Cybersecurity, Computer Security, Cyber Security Strategy, Cyber Threat Intelligence, Cyber Security Policies, Threat Management, Cyber Risk, Threat Detection, Cyber Security Assessment, Network Security, Application Security, Risk Management, Data Security, Information Privacy, Vulnerability Assessments, Business Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    OpenAI ChatGPT: Enterprise Solutions Unleashed

    Skills you'll gain: ChatGPT, Data Analysis, OpenAI, Data-Driven Decision-Making, AI Enablement, Generative AI, Analytics, Content Creation, Prompt Engineering, Content Strategy, Artificial Intelligence, Business Intelligence, Customer Support, Customer experience improvement, Automation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Generative AI Leader

    Skills you'll gain: Generative AI Agents, Prompt Engineering, Google Gemini, Responsible AI, Generative AI, Google Cloud Platform, AI Enablement, Google Workspace, AI Orchestration, Agentic systems, Customer experience improvement, AI Product Strategy, AI Workflows, Productivity Software, Retrieval-Augmented Generation, Tool Calling, LLM Application, Cloud Computing, Artificial Intelligence, Collaboration

    Beginner · Specialization · 3 - 6 Months

1…318319320…427

In summary, here are 10 of our most popular marketing strategy courses

  • Turning Point: Estratégia, Liderança e Gestão de Mudanças: Fundação Instituto de Administração
  • AI agents and creator tools for sales professionals: AI Business School
  • Moneyball and Globalization: University of Colorado Boulder
  • Elevate Team Productivity with Crew AI: Coursera
  • GenAI for Customer Journey Mapping: Coursera
  • New Fermentation Markets and How They Scale: University of Illinois Urbana-Champaign
  • UX writing para principiantes: UBITS
  • Anuncie su evento para recaudar fondos con Canva: Coursera
  • Perspectives in Digital Transformation: Agribusiness: Banco Interamericano de Desarrollo
  • Becoming a Cybersecurity Consultant: 28DIGITAL

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok