• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • J

    Johns Hopkins University

    Introduction to Social Computing

    Skills you'll gain: Responsible AI, Social Network Analysis, Driving engagement, Behavioral Economics, Network Analysis, Game Design, Social Sciences, Sociology, Artificial Intelligence, Systems Thinking, Research, Human Computer Interaction, Data Collection, Psychology

    Intermediate · Course · 1 - 3 Months

  • W

    Whizlabs

    NVIDIA: Prompt Engineering and Data Analysis

    Skills you'll gain: Prompt Engineering, Plot (Graphics), Data Visualization, Large Language Modeling, Text Mining, Retrieval-Augmented Generation, Data Visualization Software, Data Analysis, Natural Language Processing

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Power BI Integration with AWS and Snowflake

    Skills you'll gain: Business Intelligence, Power BI, Cloud Security, Advanced Analytics, Data Management, Data Governance, Amazon Web Services, Data Integration, Data Security, Cost Control, Data Visualization Software, Cloud Computing, Data Warehousing, Data Modeling, Statistical Reporting, Amazon S3, SQL

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Linear Kalman Filter Deep Dive (and Target Tracking)

    Skills you'll gain: Estimation, Advanced Mathematics, Mathematical Modeling, Control Systems, Matlab, Linear Algebra, Statistical Methods, Predictive Analytics, Applied Mathematics, Time Series Analysis and Forecasting, Forecasting, Probability & Statistics

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Capstone Value Creation through Innovation

    Skills you'll gain: Design Thinking, Business Modeling, Strategic Planning, Business Strategies, Innovation, Strategic Marketing, Product Development, Strategic Thinking, New Product Development, Technology Strategies, Value Propositions, Emerging Technologies, Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Análise de Segmentação de Mercado

    Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Market Research, Customer Insights, Big Data, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Statistical Modeling, Consumer Behaviour, Data Visualization

    Beginner · Course · 1 - 4 Weeks

  • A

    Automatic Data Processing, Inc. (ADP)

    Sourcing and Screening Applicants

    Skills you'll gain: Talent Pipelining, Talent Sourcing, Recruitment, Talent Acquisition, Applicant Tracking Systems, Recruitment Strategies, Talent Management, Professional Networking, Interviewing Skills, Job Analysis, Verbal Communication Skills, Market Research

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    AI Video Avatars: Launch Your Automated Social Media Machine

    Skills you'll gain: Animations, ChatGPT, Generative AI, Education Software and Technology, AI Personalization, Prompt Engineering, AI Product Strategy, Scripting, AI Workflows, Storyboarding

    3.1
    Rating, 3.1 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Big Data Technologies and Applications

    Skills you'll gain: Big Data, Data Processing, Data Analysis, Analytics, Apache Spark, Data Storage Technologies, Apache Hadoop, Real Time Data, Data Infrastructure, Business Intelligence, Data Management, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    10 Passive Income Businesses For 2026 To Start Today

    Skills you'll gain: E-Commerce, Entrepreneurship, Blogs, Content Creation, Digital Content, Digital Publishing, Web Content, Pay Per Click Advertising, Video Production, Lead Generation, Marketing Channel, Email Marketing, Business Strategies, Search Engine Optimization, Advertising, Brand Strategy

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    First Steps in Python with Jupyter Notebooks

    Skills you'll gain: Git (Version Control System), Version Control, GitHub, Jupyter, Python Programming, Programming Principles, Data Science, Generative AI, Development Environment, Integrated Development Environments, Computer Programming, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Measuring Total Data Quality

    Skills you'll gain: Data Quality, Quantitative Research, Data Validation, Data Collection, Data Processing, Data Analysis, Data Integrity, Model Evaluation, Data Access, Statistical Analysis, Sampling (Statistics)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

1…321322323…465

In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Social Computing: Johns Hopkins University
  • NVIDIA: Prompt Engineering and Data Analysis: Whizlabs
  • Power BI Integration with AWS and Snowflake: Edureka
  • Linear Kalman Filter Deep Dive (and Target Tracking): University of Colorado System
  • Capstone Value Creation through Innovation: 28DIGITAL
  • Análise de Segmentação de Mercado: Fundação Instituto de Administração
  • Sourcing and Screening Applicants : Automatic Data Processing, Inc. (ADP)
  • AI Video Avatars: Launch Your Automated Social Media Machine: Skillshare
  • Big Data Technologies and Applications: Coursera
  • 10 Passive Income Businesses For 2026 To Start Today: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok