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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • H

    HubSpot Academy

    Gestión de clientes potenciales con Hubspot

    Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Service Level Agreement, Sales Pipelines, Sales Process, Workflow Management, Prospecting and Qualification, Customer Acquisition Management, Marketing Automation, Dashboard, Email Marketing, Performance Measurement, Prioritization

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Build Image Quality Inspection using AWS Lookout for Vision

    Skills you'll gain: Model Evaluation, Image Analysis, Amazon Web Services, Image Quality, Computer Vision, Model Deployment, Data Import/Export, Anomaly Detection, Data Science, Machine Learning, Cloud Computing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Skillshare

    Packaging Design: Redesign a Product for a Brand from A to Z

    Skills you'll gain: Packaging and Labeling, Competitive Analysis, Presentations, Product Design, Design Strategies, Design, Marketing Design, Adobe Illustrator, Graphic Design, Branding, Adobe Photoshop, Creative Thinking

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google

    Listening and Engagement on Social Media

    Skills you'll gain: Social Media Management, User Feedback

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Alteryx Advanced

    Skills you'll gain: Data Cleansing, Data Manipulation, Advanced Analytics, Applied Machine Learning, Data Wrangling, Fraud detection, Data Transformation, Predictive Modeling, Machine Learning, Data Pipelines, Data Preprocessing, Feature Engineering, Sampling (Statistics), Data Integration, Model Evaluation, Workflow Management, Complex Problem Solving

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Foundations of Data Analysis with Pandas and Python

    Skills you'll gain: Data Import/Export, Pandas (Python Package), Pivot Tables And Charts, Jupyter, Microsoft Excel, Data Analysis, Data Manipulation, Python Programming, Data Structures, Development Environment, Object Oriented Programming (OOP)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Improve Business Performance with Microsoft Forms

    Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Microsoft 365, Business Intelligence Software, Performance Analysis, Internal Communications, Customer Insights, Customer Analysis, Business Software, Market Research, User Research, Data Analysis Software, Business Strategy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • I

    INSEAD

    Blockchain Opportunity Analysis for Global Commerce

    Skills you'll gain: Blockchain, Business Analysis, Market Opportunities, Competitive Analysis, Stakeholder Analysis, Market Analysis, Case Studies, Feasibility Studies, Project Implementation, Solution Design, Value Propositions, Innovation, Business Strategy, Market Research

    Intermediate · Course · 1 - 3 Months

  • A

    Amazon Web Services

    AWS Generative AI Essentials

    Skills you'll gain: Prompt Engineering, Amazon Bedrock, Model Context Protocol, AI Security, AI Workflows, AI Orchestration, Generative AI, Vibe coding, Secure Coding, LLM Application, Responsible AI, Amazon Web Services, Integrated Development Environments

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Infectious Disease Modeling in Practice

    Skills you'll gain: Epidemiology, Mathematical Modeling, Infectious Diseases, Public Health, Risk Modeling, Statistical Modeling, Predictive Modeling, Health Policy, Forecasting, Model Evaluation, Data Analysis, Statistics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • T

    Tencent Cloud

    Tencent Cloud Solutions Architect Professional

    Skills you'll gain: Cloud Computing Architecture, Hybrid Cloud Computing, Cloud-Native Computing, Cloud Applications, Cloud Computing, Serverless Computing, Solution Architecture, Private Cloud, Cloud Infrastructure, Data Migration, Big Data, Cloud Security, Systems Architecture, Microservices, Distributed Denial-Of-Service (DDoS) Attacks, Scalability, Artificial Intelligence, DevOps, Disaster Recovery

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Advanced · Course · 3 - 6 Months

  • F

    Fred Hutchinson Cancer Center

    Practical Steps for Building Fair AI Algorithms

    Skills you'll gain: ChatGPT, Responsible AI, Generative AI, Data Ethics, Algorithms, Artificial Intelligence, Predictive Analytics, Record Keeping, Diversity Awareness, Health Equity, Model Evaluation, Case Studies

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Gestión de clientes potenciales con Hubspot: HubSpot Academy
  • Build Image Quality Inspection using AWS Lookout for Vision: Coursera
  • Packaging Design: Redesign a Product for a Brand from A to Z: Skillshare
  • Listening and Engagement on Social Media: Google
  • Alteryx Advanced: Packt
  • Foundations of Data Analysis with Pandas and Python: Packt
  • Improve Business Performance with Microsoft Forms: Coursera
  • Blockchain Opportunity Analysis for Global Commerce: INSEAD
  • AWS Generative AI Essentials: Amazon Web Services
  • Infectious Disease Modeling in Practice: Johns Hopkins University

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Market (economics) (28)
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Social Media Marketing (9)
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