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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create Personas to Represent Targeted Users in Miro

    Skills you'll gain: Persona (User Experience), User Experience Design, User Interface (UI), Miro AI, User Experience, User Centered Design, Customer Insights, Collaborative Software, Diversity and Inclusion, Product Development

    4.4
    Rating, 4.4 out of 5 stars
    ·
    22 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Pivot Tables in Google Sheets

    Skills you'll gain: Google Sheets, Pivot Tables And Charts, Spreadsheet Software, Data Analysis, Collaborative Software, Descriptive Statistics, Data Presentation, Data Manipulation, Data Management, Cloud Computing

    2.4
    Rating, 2.4 out of 5 stars
    ·
    7 reviews

    Intermediate · Project · Less Than 2 Hours

  • E

    EDUCBA

    Master TQM and Six Sigma: Build Quality, Reduce Errors

    Skills you'll gain: Customer Relationship Management, Six Sigma Methodology, Lean Six Sigma, Continuous Improvement Process, Operational Excellence, Quality Management, Process Improvement, Quality Assurance and Control, Customer experience improvement, Risk Analysis, Production Planning, Culture Transformation, Employee Engagement

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    How to create an email campaign with SendinBlue

    Skills you'll gain: Newsletters, Target Audience, Email Marketing, Communication Strategies, Marketing Communications, Marketing Materials, Campaign Management, Testability, Digital Marketing, Registration, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • H

    H2O.ai

    H2O Label Genie Starter Track

    Skills you'll gain: Data Preprocessing, Large Language Modeling, Data Import/Export, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Data Quality, Data Analysis, Natural Language Processing, Classification Algorithms

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Foundations of Probability and Random Variables

    Skills you'll gain: R Programming, Statistical Analysis, Statistical Programming, Data Analysis, Probability, Probability Distribution, Applied Machine Learning, Probability & Statistics, Applied Mathematics, Data Science, Computational Thinking, Simulations

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Workplace Communication Skills for Managers

    Skills you'll gain: Leadership Development, Leadership, Professional Development, Conflict Management, Interpersonal Communications, Communication Strategies, Strategic Leadership, People Management, Communication, Behavior Management, Business Communication, Team Management, Corporate Communications, Emotional Intelligence, Strategic Communication, Negotiation, Meeting Facilitation, Active Listening, Relationship Building, Business Management

    Intermediate · Course · 3 - 6 Months

  • G

    Google Cloud

    Big Data Analysis to a Slide Presentation

    Skills you'll gain: Big Data, Google Cloud Platform, Google Sheets, Data Visualization, Spreadsheet Software, Analytics, Scripting, Data Presentation, Google Workspace, Cloud API, Data Compilation

    Intermediate · Project · Less Than 2 Hours

  • S

    Salesforce

    Resumen de ventas y CRM

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Process, Salesforce, Sales Pipelines, Sales, B2B Sales, Sales Support, Customer Data Management, Databases, Data Management, Data Cleansing, Business-To-Consumer

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Glasgow

    Shaping the Next Innovation Opportunity - SBL 2

    Skills you'll gain: Innovation, Market Research, Strategic Leadership, Business Transformation, Leadership Development, Business Leadership, Competitive Analysis, Leadership, Organizational Leadership, Business Modeling, Business Strategy, Strategic Decision-Making, Leadership and Management, Business Planning, Corporate Strategy, Digital Transformation, Growth Strategies, Business, Business Management

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Set Up a Facebook Group

    Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Drive Engagement, Promotional Strategies

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    AWS Data Automation: Glue & Lambda Integration

    Skills you'll gain: Data Integration, Extract, Transform, Load, Metadata Management, Amazon Redshift, Amazon Web Services, Data Pipelines, Data Processing, Data Warehousing, Cloud Development, Amazon S3, Data Management, Automation, Data Transformation, Serverless Computing, AWS Identity and Access Management (IAM), Process Optimization, System Monitoring

    Intermediate · Course · 1 - 4 Weeks

1…375376377…460

In summary, here are 10 of our most popular marketing analytics courses

  • Create Personas to Represent Targeted Users in Miro: Coursera
  • Pivot Tables in Google Sheets: Google Cloud
  • Master TQM and Six Sigma: Build Quality, Reduce Errors: EDUCBA
  • How to create an email campaign with SendinBlue: Coursera
  • H2O Label Genie Starter Track: H2O.ai
  • Foundations of Probability and Random Variables: Johns Hopkins University
  • Workplace Communication Skills for Managers: Packt
  • Big Data Analysis to a Slide Presentation: Google Cloud
  • Resumen de ventas y CRM: Salesforce
  • Shaping the Next Innovation Opportunity - SBL 2: University of Glasgow

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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