• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • C

    Coursera

    Introduction to CRM with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google

    Maximize Productivity With AI Tools

    Skills you'll gain: Gemini, Google Workspace, Productivity Software, Generative AI, AI Enablement, AI Workflows, Prompt Engineering, Responsible AI, Operational Efficiency, Business Workflow Analysis, Human Factors, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.2K reviews

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    Product Management: Capstone Project

    Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Market Intelligence, Marketing Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    82 reviews

    Advanced · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Retail Marketing Strategy

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Retail Store Operations, Marketing Strategies, Customer Insights, Brand Loyalty, Merchandise Displays, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    293 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Introduction to Hospitality Management in the 21st Century

    Skills you'll gain: Hospitality Services, Hospitality, Hospitality Management, Customer experience improvement, Guest Relations, Innovation, Service Management, Hotel Operations, Customer Service, Restaurant Operation, Food and Beverage, Cultural Sensitivity, Digital Transformation, Corporate Sustainability, Sustainable Business, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Administración de Proyectos: Principios Básicos

    Skills you'll gain: Project Schedules, Project Scoping, Stakeholder Management, Project Risk Management, Work Breakdown Structure, Stakeholder Analysis, Risk Analysis, Stakeholder Engagement, Cost Management, Risk Management, Project Management, Change Control, Microsoft Project, Project Controls, Communication Planning, Project Performance, Project Planning, Project Documentation, Earned Value Management, Budget Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • V

    Vanderbilt University

    Change Management for Generative AI

    Skills you'll gain: Change Management, Organizational Change, Responsible AI, AI Enablement, Business Transformation, Generative AI, Workforce Development, Innovation, Stakeholder Management, Employee Training, Leadership, Cross-Functional Collaboration, Communication

    4.3
    Rating, 4.3 out of 5 stars
    ·
    153 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Construction Management Fundamentals

    Skills you'll gain: Construction Management, Project Controls, Project Risk Management, Construction Estimating, Project Schedules, Construction Engineering, Cost Management, Sustainable Architecture, Change Control, Project Management, Contract Management, Timelines, Occupational Safety And Health, Engineering Management, Scheduling, Project Coordination, Sustainable Technologies, Construction Accounting, Project Implementation, Leadership Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    127 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University at Buffalo

    Digital Manufacturing & Design Technology

    Skills you'll gain: Model Based Systems Engineering, Peer Review, Programmable Logic Controllers, Systems Engineering, Product Lifecycle Management, Intrusion Detection and Prevention, Security Controls, Performance Measurement, Collaborative Software, Control Systems, Continuous Monitoring, Anomaly Detection, Machine Controls, Incident Response, Digital Transformation, Vulnerability Assessments, Software Development Life Cycle, Production Process, Cybersecurity, Manufacturing Operations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of California, Irvine

    Finance for Non-Financial Professionals

    Skills you'll gain: Financial Statement Analysis, Budget Management, Accounting, Finance, Financial Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • T

    The University of Edinburgh

    Animal Behaviour and Welfare

    Skills you'll gain: Applied Behavior Analysis, Scientific Methods, Safety Assurance, Behavior Management, Stress Management, Empathy & Emotional Intelligence, Ethical Standards And Conduct, Healthcare Ethics, General Science and Research, Environmental Issue, Nutrition and Diet

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Mixed · Course · 1 - 3 Months

  • I

    IBM

    Developing Interpersonal Skills

    Skills you'll gain: Active Listening, Interpersonal Communications, Conflict Management, Constructive Feedback, Social Skills, Trustworthiness, Relationship Building, Business Communication, Professionalism, Collaboration, Communication, Assertiveness, Influencing, Non-Verbal Communication, People Management, Personal Attributes

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.2K reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
brand management free
brand management university of london
brand management: aligning business, brand and behaviour – university of london
brand management london business school
brand management and marketing
brand management certification
1…394041…834

In summary, here are 10 of our most popular brand management courses

  • Introduction to CRM with HubSpot: Coursera
  • Maximize Productivity With AI Tools: Google
  • Product Management: Capstone Project: IBM
  • Retail Marketing Strategy: University of Pennsylvania
  • Introduction to Hospitality Management in the 21st Century : Starweaver
  • Administración de Proyectos: Principios Básicos: Tecnológico de Monterrey
  • Change Management for Generative AI: Vanderbilt University
  • Construction Management Fundamentals: University of Maryland, College Park
  • Digital Manufacturing & Design Technology: University at Buffalo
  • Finance for Non-Financial Professionals: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok