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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Virginia

    Approche agile et design thinking

    Skills you'll gain: User Story, Persona (User Experience), Agile Product Development, Design Thinking, Agile Methodology, Product Development, User Research, Persona Development, Usability Testing, Team Building, User Centered Design, Value Propositions, Innovation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea un perfil de negocios en Twitter

    Skills you'll gain: Trend Analysis, Social Media, Social Media Strategy, Social Media Marketing, Market Trend, Account Management, User Accounts, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • D

    DeepLearning.AI

    Advanced Retrieval for AI with Chroma

    Skills you'll gain: Retrieval-Augmented Generation, Large Language Modeling, Embeddings, Prompt Engineering, Text Mining

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Intermediate · Project · Less Than 2 Hours

  • B

    Banco Interamericano de Desarrollo

    Data for Effective Policy Making

    Skills you'll gain: Data Ethics, Policy Development, Data-Driven Decision-Making, Data Analysis, Data Collection, Policy Analysis, Data Quality, Surveys, Program Evaluation, Research, Statistical Analysis, Research Design

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    AI-Enhanced Presentations Captivating Audiences with TOME

    Skills you'll gain: Generative AI, Prompt Engineering, Presentations, Sales Presentation, Document Management, Graphic and Visual Design

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Track & Optimize AI Traffic Flow

    Skills you'll gain: Marketing Analytics, Web Analytics, Google Gemini, Marketing Strategies, AI Enablement, Data Storytelling, Data Analysis, User Flows, ChatGPT, Digital Media Strategy, Analytics, Data-Driven Decision-Making, Customer Analysis, Process Analysis, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Entity and Sentiment Analysis with the Natural Language API

    Skills you'll gain: Natural Language Processing, Text Mining, Google Cloud Platform, Cloud API, Network Analysis, Data Analysis, Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Project · Less Than 2 Hours

  • A

    Alex Genadinik

    Sales Copywriting And Landing Page Optimization With ChatGPT

    Skills you'll gain: Sales Strategy, Marketing Psychology, Marketing Materials, Copywriting, Sales, Sales Process, Selling Techniques, Consumer Behaviour, Marketing, Marketing Strategies, Target Audience, Promotional Strategies, ChatGPT

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Как пользоваться Twitter Ad Manager и смотреть результаты

    Skills you'll gain: Online Advertising, Digital Advertising, Content Performance Analysis, Advertising Campaigns, Advertising, Paid media, Social Media Marketing, Social Media Campaigns, Web Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crea diseños de marca para tu pequeña empresa con Canva

    Skills you'll gain: Canva (Software), Logo Design, Promotional Materials, Marketing Design, Marketing Materials, Graphic Design, Design, Branding, Content Marketing, Brand Management, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • B

    Board Infinity

    Master Data Transformation at Scale with Power BI Desktop

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Interactive Data Visualization, Data Storytelling, Dashboard, Data Visualization Software, Business Intelligence, Data Security, Data Integration, Data Transformation, Data Management, Data Modeling, Data Cleansing, Software Installation

    2.8
    Rating, 2.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Uncover Product Insights: Analyze User Funnels

    Skills you'll gain: Web Analytics, Customer Analysis, Customer Insights, Analytics, User Feedback, Business Analytics, Analysis, Root Cause Analysis, User Flows, Performance Analysis, Data Presentation, Performance Metric, Key Performance Indicators (KPIs), Statistical Analysis, Data Capture, Taxonomy

    Intermediate · Course · 1 - 4 Weeks

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1…395396397…461

In summary, here are 10 of our most popular marketing analytics courses

  • Approche agile et design thinking: University of Virginia
  • Crea un perfil de negocios en Twitter: Coursera
  • Advanced Retrieval for AI with Chroma: DeepLearning.AI
  • Data for Effective Policy Making: Banco Interamericano de Desarrollo
  • AI-Enhanced Presentations Captivating Audiences with TOME: Coursera
  • Track & Optimize AI Traffic Flow: Coursera
  • Entity and Sentiment Analysis with the Natural Language API: Google Cloud
  • Sales Copywriting And Landing Page Optimization With ChatGPT: Alex Genadinik
  • Как пользоваться Twitter Ad Manager и смотреть результаты: Coursera
  • Crea diseños de marca para tu pequeña empresa con Canva: Coursera

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