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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Developing an Experimenter's Mindset for Business

    Skills you'll gain: Innovation, User Feedback, Growth Mindedness, Resilience, Adaptability, Open Mindset, Entrepreneurship, Creative Problem-Solving, Strategic Thinking, Lifelong Learning, Market Research, Sustainable Business, Continuous Improvement Process, Business, Data-Driven Decision-Making

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Creating Derived Tables Using LookML

    Skills you'll gain: Looker (Software), Database Development, Database Design, Data Modeling, SQL, Exploratory Data Analysis, Data Visualization Software, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Attention Mechanism - Español

    Skills you'll gain: Transfer Learning, Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Text Mining, Natural Language Processing

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to Migration Center Servers Assessments

    Skills you'll gain: Data Import/Export, Cloud Technologies, IT Automation, Google Cloud Platform, Cloud Management, Azure Synapse Analytics

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    Build Interactive Dashboards for Meaningful Insights

    Skills you'll gain: Dashboard, Key Performance Indicators (KPIs), Interactive Data Visualization, Data Presentation, Business Intelligence, Web Analytics, Business Analytics, Requirements Elicitation, Data Storytelling, Performance Analysis, Requirements Analysis, Business Requirements, Stakeholder Analysis, Self Service Technologies

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Sentiment Analysis with RNNs in Keras

    Skills you'll gain: Keras (Neural Network Library), Recurrent Neural Networks (RNNs), Model Evaluation, Natural Language Processing, Text Mining, Data Preprocessing, Deep Learning, Tensorflow, Google Cloud Platform, Matplotlib

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Wild Leadership: Adaptability, Resilience, & Teamwork

    Skills you'll gain: Strategic Leadership, Leadership, Adaptability, Resilience, Teamwork, Team Building, Professional Development, Diversity and Inclusion, Business, Productivity, Personal Development, Problem Solving, Change Management, Self-Awareness, Decision Making

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Optimize AI: Plan, Evaluate, and Learn

    Skills you'll gain: Risk Analysis, Risk Management Framework, Decision Making, AI Enablement, Continuous Deployment, Project Management Software, Strategic Decision-Making, Operational Analysis, Release Management, Project Planning, Predictive Modeling, A/B Testing, Business Priorities, Operational Efficiency, Algorithms, Experimentation, Advanced Analytics, Procedure Development, Product Planning, Product Development

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Untersuchen und Erstellen von Daten für Unternehmen

    Skills you'll gain: Descriptive Statistics, Statistical Inference, Sampling (Statistics), Histogram, Data Analysis, Probability & Statistics, Data Presentation, Statistical Analysis, Quantitative Research, Microsoft Excel, Statistical Methods, Probability Distribution, Graphing, Influencing

    Beginner · Course · 1 - 3 Months

  • P

    Pearson

    Google BigQuery for Data and ML Engineers

    Skills you'll gain: Data Pipelines, Data Warehousing, SQL, Google Cloud Platform, Data Processing, Data Quality, Apache Spark, Generative AI, Big Data, Serverless Computing, Model Evaluation, Machine Learning, Exploratory Data Analysis, Time Series Analysis and Forecasting, Classification Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Automate, Analyze, and AI Feedback

    Skills you'll gain: Model Evaluation, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Sampling (Statistics), Statistical Methods, Model Deployment, Statistical Modeling, Human Machine Interfaces, Performance Metric, Performance Analysis, Applied Machine Learning, Anomaly Detection, Predictive Analytics

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Google Chat - 日本語版

    Skills you'll gain: Google Workspace, Google Docs, Collaborative Software, Gmail, Google Sheets, Internal Communications, Productivity Software, Communication

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Developing an Experimenter's Mindset for Business: Packt
  • Creating Derived Tables Using LookML: Google Cloud
  • Attention Mechanism - Español: Google Cloud
  • Introduction to Migration Center Servers Assessments: Google Cloud
  • Build Interactive Dashboards for Meaningful Insights: Coursera
  • Sentiment Analysis with RNNs in Keras: EDUCBA
  • Wild Leadership: Adaptability, Resilience, & Teamwork: Packt
  • Optimize AI: Plan, Evaluate, and Learn: Coursera
  • Untersuchen und Erstellen von Daten für Unternehmen: University of Illinois Urbana-Champaign
  • Google BigQuery for Data and ML Engineers: Pearson

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Social Media Marketing (9)
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