• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • M

    MedCerts

    Verbal Operants

    Skills you'll gain: Working With Children, Applied Behavior Analysis, Communication Disorders, Language Disorders, Non-Verbal Communication, Human Learning

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Fundamentals of Digital Marketing

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Media Planning, Consumer Behaviour, Cross-Channel Marketing, Digital Advertising, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Paid media, Network Model, Business-To-Consumer, Marketing Analytics, Business Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • T

    Technical University of Munich (TUM)

    Cost Accounting: Decision Making

    Skills you'll gain: Cost Accounting, Management Accounting, Operating Cost, Cost Management, Strategic Decision-Making, Profit and Loss (P&L) Management, Product Assortment, Price Negotiation, Capacity Management, Decision Making, Forecasting, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    132 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Stanford University

    How Software Ate Finance

    Skills you'll gain: FinTech, Payment Systems, Financial Services, Financial Market, Capital Markets, Financial Trading, Asset Management, Mobile Banking, Consumer Lending, Banking, Financial Regulation, Investment Management, Digital Assets, Financial Regulations, Technology Strategies, Risk Management, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    167 reviews

    Mixed · Course · 1 - 3 Months

  • R

    Rutgers the State University of New Jersey

    Sourcing Excellence

    Skills you'll gain: Supply Chain Management, Strategic Sourcing, Forecasting, Supply Chain Planning, Materials Management, Procurement, Supplier Management, Inventory Management System, Cash Management, Business Process Reengineering, Payment Processing, Product Quality (QA/QC)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    28 reviews

    Advanced · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Impulsando la transformación del marketing digital

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Marketing Automation, Consumer Behaviour, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    97 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    MathWorks

    Deep Learning for Computer Vision

    Skills you'll gain: Model Evaluation, Computer Vision, Model Deployment, Anomaly Detection, Convolutional Neural Networks, Image Analysis, Transfer Learning, Matlab, Deep Learning, Artificial Neural Networks, Applied Machine Learning, PyTorch (Machine Learning Library), Data Preprocessing, Classification Algorithms, Data Visualization, Data Synthesis, Performance Tuning, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    35 reviews

    Beginner · Specialization · 1 - 3 Months

  • R

    Rutgers the State University of New Jersey

    Soul Beliefs: Causes and Consequences - Unit 2: Belief Systems

    Skills you'll gain: Cultural Diversity, Anthropology, Biology, Sociology, Psychology, Ancient History, Political Sciences, Neurology, Scientific Methods, Research, Science and Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    173 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Colorado System

    Developing an Agile Team

    Skills you'll gain: Meeting Facilitation, Team Building, Team Management, Sprint Retrospectives, Innovation, Sprint Planning, Agile Methodology, Virtual Teams, Agile Project Management, Team Leadership, Social Sciences, Organizational Leadership, Change Management, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    553 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Emergent Phenomena in Science and Everyday Life

    Skills you'll gain: Systems Thinking, Analysis, General Science and Research, Materials science, Simulations, Biology, Mathematical Modeling, Physics, Psychology, Computational Logic, Mechanics, Applied Mathematics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    168 reviews

    Mixed · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Marketing Analytics, Marketing Strategies, Social Media Marketing, Lead Generation, Customer Acquisition Management, Email Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    252 reviews

    Intermediate · Specialization · 1 - 3 Months

  • I

    IBM

    Cloud Native, Microservices, Containers, DevOps and Agile

    Skills you'll gain: Cloud-Native Computing, Docker (Software), Containerization, Microservices, Agile Methodology, DevOps, Kubernetes, CI/CD, Agile Project Management, Hybrid Cloud Computing, Scrum (Software Development), Restful API, Continuous Delivery, Cloud Applications, Continuous Integration, Postman API Platform, Test Driven Development (TDD), Cloud Computing Architecture, Software Development, Behavior-Driven Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 3 Months

Searches related to consumer behavior

consumer behavior analysis
consumer behavior and psychology
market research and consumer behavior
firm level economics: consumer and producer behavior
market research & consumer behavior
introduction to consumer behavior
the power of markets i: the basics of supply and demand and consumer behavior
market research and consumer behavior (ie business school)
1…616263…109

In summary, here are 10 of our most popular consumer behavior courses

  • Verbal Operants : MedCerts
  • Fundamentals of Digital Marketing: University of Maryland, College Park
  • Cost Accounting: Decision Making: Technical University of Munich (TUM)
  • How Software Ate Finance: Stanford University
  • Sourcing Excellence: Rutgers the State University of New Jersey
  • Impulsando la transformación del marketing digital: Tecnológico de Monterrey
  • Deep Learning for Computer Vision: MathWorks
  • Soul Beliefs: Causes and Consequences - Unit 2: Belief Systems: Rutgers the State University of New Jersey
  • Developing an Agile Team: University of Colorado System
  • Emergent Phenomena in Science and Everyday Life: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok