Social Media Strategy

Social Media Strategy is the process of developing a tailored approach to manage and optimize online interactions to gain a competitive edge. Coursera's Social Media Strategy catalogue teaches you how to effectively leverage various social media platforms for brand promotion, customer engagement, content creation and distribution. You'll learn critical elements such as audience identification, goal setting, and performance measurement. Additionally, you'll gain insights into the role of SEO in social media, the dynamics of viral marketing, and the ethics of online community management. This knowledge equips you to effectively design, implement and monitor a successful social media strategy, shaping your brand's online presence and influence.
34credentials
2online degrees
102courses

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Graduate level learning within reach.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Results for "social media strategy"

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    227 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Social Media, Content Creation, Target Audience, Graphic Design, Social Media Marketing, Social Media Strategy, Content Strategy, Goal Setting, Marketing Materials, Branding

    4.7
    Rating, 4.7 out of 5 stars
    32 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Social Media, Content Marketing, Customer Insights, Target Market, Digital Media Strategy

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Instagram, Content Development and Management, Facebook, Content Strategy, Social Media, Social Media Marketing, Social Media Strategy, Target Audience, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research

    4.7
    Rating, 4.7 out of 5 stars
    46 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Business Analytics, Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Market Analysis, Customer Engagement, Planning

    4.9
    Rating, 4.9 out of 5 stars
    368 reviews

    Mixed · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Social Media Management, Social Media Content, Social Media, Scheduling, Social Media Marketing, Social Media Strategy

    4.6
    Rating, 4.6 out of 5 stars
    18 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Marketing Strategies, Social Network Analysis, Content Strategy, Market Analysis

    4.6
    Rating, 4.6 out of 5 stars
    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Social Media Campaigns, Social Media Management, Social Media Content, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Content Creation, Scheduling, Target Market, Driving engagement, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Social Media Strategy, Facebook, Content Marketing, LinkedIn, Digital Marketing, Graphic Design

    4.2
    Rating, 4.2 out of 5 stars
    40 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media, Marketing, Marketing Strategies, Active Listening, Key Performance Indicators (KPIs), Drive Engagement, Campaign Management, Goal Setting, Resource Allocation

    4.6
    Rating, 4.6 out of 5 stars
    758 reviews

    Mixed · Course · 1 - 3 Months