• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • L

    LearnQuest

    Virtual Selling

    Skills you'll gain: Sales, Sales Prospecting, Sales Training, Sales Strategy, Product Demonstration, Virtual Teams, Technical Sales, Sales Pipelines, Rapport Building, Sales Presentations, Relationship Building, Virtual Environment, Customer Engagement, Microsoft Teams, Consultative Selling, Global Marketing, Customer Relationship Building, Customer Relationship Management, Customer Success Management, Drive Engagement

    Beginner · Specialization · 1 - 3 Months

  • P

    Packt

    How to Become a Thought Leader

    Skills you'll gain: Technical Communication, Content Strategy, Strategic Thinking

    Intermediate · Course · 1 - 3 Months

  • I

    IESE Business School

    Claves de la Dirección de Empresas

    Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Financial Data, Balance Sheet, Financial Accounting, Financial Acumen, Product Marketing, Marketing, Marketing Strategy and Techniques, Team Management, Organizational Leadership, Financial Management, Financial Analysis, Industrial and Organizational Psychology, Case Studies, Market Share

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Alex Genadinik

    Get Sponsorships And Brand Deals For Business Or Influencers

    Skills you'll gain: Closing (Sales), Negotiation, Strategic Partnership, Contract Negotiation, Brand Awareness, Brand Strategy, Proposal Development, Business Development, Branding, Business Relationship Management, Brand Management, Relationship Building, Research

    Mixed · Course · 1 - 4 Weeks

  • H

    HRCI

    Talent Acquisition

    Skills you'll gain: Talent Acquisition, Recruitment, Full Cycle Recruitment, Job Analysis, Recruitment Strategies, Employee Onboarding, Negotiation, Employee Retention, Talent Sourcing, Workforce Planning, Human Resources, Interviewing Skills, Labor Law, Diversity and Inclusion

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Designing Breakthrough Static Advertisements

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Life Coach Certification

    Skills you'll gain: Performance Improvement, Customer Retention, Branding, Marketing Planning, Personal Development, Business, Business Process Automation, AI Enablement, Marketing Strategies, Positivity, Growth Mindedness, Revenue Management

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Read GA4 Traffic

    Skills you'll gain: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Marketing Channel, Case Studies, Data Presentation, Data-Driven Decision-Making, Business Metrics, Stakeholder Communications, Report Writing, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northwestern University

    The Importance of Listening

    Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    AI For Business

    Skills you'll gain: AI Personalization, Fraud detection, Generative AI, Responsible AI, Data Ethics, AI Enablement, AI Product Strategy, Data Governance, Big Data, Business Strategies, Machine Learning Algorithms, Generative Adversarial Networks (GANs), Data Security, Governance, Human Resources, Customer Data Management, Credit Risk, Data-Driven Decision-Making, Machine Learning, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • L

    Lund University

    AI, Business & the Future of Work

    Skills you'll gain: AI Product Strategy, Organizational Strategy, Artificial Intelligence, Business Transformation, Business Risk Management, Digital Transformation, Thought Leadership, Interviewing Skills, Human Machine Interfaces, Ethical Standards And Conduct

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Become A Bestseller On Amazon As An Independent Author

    Skills you'll gain: Copywriting, Advertising, Search Engine Optimization, Marketing, Podcasting, Content Creation, Keyword Research, Social Media Content, Target Market, Marketing Strategies, Branding

    Mixed · Course · 1 - 3 Months

Searches related to marketing strategy

marketing strategy specialization
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy free
marketing strategy capstone project
marketing strategy specialist free
marketing strategy by ie business school
1…727374…424

In summary, here are 10 of our most popular marketing strategy courses

  • Virtual Selling: LearnQuest
  • How to Become a Thought Leader: Packt
  • Claves de la Dirección de Empresas: IESE Business School
  • Get Sponsorships And Brand Deals For Business Or Influencers: Alex Genadinik
  • Talent Acquisition: HRCI
  • Designing Breakthrough Static Advertisements: University of Colorado Boulder
  • Life Coach Certification: Packt
  • Read GA4 Traffic: Coursera
  • The Importance of Listening: Northwestern University
  • AI For Business: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok