• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Consumer Behavior

Consumer Behavior Courses Online

Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Consumer Behavior Course Catalog

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Advanced Strategies for Sustainable Business

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainability Reporting, Environmental Social And Corporate Governance (ESG), Performance Measurement, Strategic Partnership, Sustainability Standards, Business Strategies, Business Leadership, Organizational Strategy, Business Ethics, Goal Setting, Key Performance Indicators (KPIs), Human Capital, Stakeholder Engagement, Brand Management, Employee Engagement, Systems Thinking, Supply Chain Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Ball State University

    Statistical Methods for Data Science

    Skills you'll gain: Statistical Methods, Probability, Data Science, Probability & Statistics, Statistical Analysis, Probability Distribution, Statistical Modeling, Bayesian Statistics, Statistical Inference, Sampling (Statistics), R Programming, Statistical Visualization

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Project on Logstash - Large-Scale Logging Mechanism

    Skills you'll gain: Docker (Software), YAML, Containerization, Configuration Management, Data Pipelines, Real Time Data, Debugging, DevOps, Microservices, Application Deployment, Scalability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Automation Frameworks and Testing with TestNG

    Skills you'll gain: Selenium (Software), Test Automation, Test Tools, Test Data, Test Case, Unit Testing, Software Testing, Test Execution Engine, Regression Testing, Integration Testing, Java, Performance Testing, Automation

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Strategies and Approaches in Sports Media

    Skills you'll gain: Storytelling, Social Media Marketing, Social Media, Content Strategy, Content Creation, Social Media Strategy, Media Relations, Strategic Partnership, Brand Management, Paid media, Advertising, Revenue Management, Strategic Communication, Video Production, Community Development, Target Audience, Target Market, Negotiation, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    핀테크 기초 및 개요

    Skills you'll gain: FinTech, Mobile Banking, Financial Services, Technology Strategies, Banking, Commercial Lending, New Business Development, Financial Data, Blockchain, Business Strategies, Payment Systems, Market Opportunities, Emerging Technologies, Consumer Lending, Entrepreneurship, Investments, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    Créer un Moodboard pour votre marque avec Canva

    Skills you'll gain: Canva (Software), Creative Design, Social Media Content, Content Creation, Marketing Design, Graphic Design, Branding, Brand Management, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Impactful Workplace Communication for Career Launch

    Skills you'll gain: Teamwork, Professionalism, Report Writing, Storytelling

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    XHTML - Server Side Programming with PHP

    Skills you'll gain: PHP (Scripting Language), Web Applications, Server Side, Web Development, HTML and CSS, Web Servers, Programming Principles, Data Validation

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Structural Racism: Causes of Health Inequities in the U.S.

    Skills you'll gain: Health Disparities, Health Equity, Social Justice, Social Determinants Of Health, Policy Analysis, Public Health, Socioeconomics, Cultural Responsiveness, Advocacy, Sociology

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    UBITS

    El desarrollo de una startup

    Skills you'll gain: Customer Analysis, Market Analysis, Sales Strategy, Market Research, Customer Retention, Business Modeling, Entrepreneurship, B2B Sales, Business-To-Consumer, Technology Strategies, Customer Acquisition Management, Business Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera Instructor Network

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer Engagement, Predictive Analytics, Personalized Service, Customer Service, Google Gemini, Customer Insights, Anthropic Claude, Data-Driven Decision-Making, Artificial Intelligence, Generative AI, Return On Investment

    Intermediate · Course · 1 - 4 Weeks

Consumer Behavior learners also search

Industrial
Product Design
Industrial Design
Industrial Engineering
Machine Design
Innovation
Service Design
CAD
1…757677…84

In summary, here are 10 of our most popular consumer behavior courses

  • Advanced Strategies for Sustainable Business: University of Colorado Boulder
  • Statistical Methods for Data Science: Ball State University
  • Project on Logstash - Large-Scale Logging Mechanism: EDUCBA
  • Advanced Automation Frameworks and Testing with TestNG: Packt
  • Strategies and Approaches in Sports Media: Real Madrid Graduate School Universidad Europea
  • 핀테크 기초 및 개요: The Hong Kong University of Science and Technology
  • Créer un Moodboard pour votre marque avec Canva: Coursera Project Network
  • Impactful Workplace Communication for Career Launch: Board Infinity
  • XHTML - Server Side Programming with PHP: EDUCBA
  • Structural Racism: Causes of Health Inequities in the U.S.: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok