Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Vanderbilt University
Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, AI Enablement, Calendar Management, Organizational Skills, Generative AI, Artificial Intelligence, Large Language Modeling, AI Personalization, HubSpot CRM, Business Process Automation, Email Marketing, Google Sheets, Workflow Management, Automation
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Digital Advertising, Google Ads, Online Advertising, Target Audience, Performance marketing, Marketing Budgets, Advertising Campaigns, Cross-Channel Marketing, Digital Marketing, Campaign Management, Paid media, Social Media Campaigns, Marketing Analytics, Media Planning, Dashboard, Budget Management, Facebook, Data Analysis, Market Trend
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Stakeholder Communications, Campaign Management, Smart Goals, Email Marketing, Marketing Effectiveness, Goal Setting, Strategic Marketing, Strategic Thinking, Performance Measurement, Business Metrics
Beginner · Course · 1 - 4 Weeks
Duke University
Skills you'll gain: Bayesian Statistics, Statistical Hypothesis Testing, Sampling (Statistics), Statistical Inference, Exploratory Data Analysis, Peer Review, Regression Analysis, R (Software), Statistical Reporting, Probability Distribution, Statistical Analysis, Statistics, Data Analysis Software, Data Analysis, Probability & Statistics, Probability, R Programming, Statistical Modeling, Statistical Methods, Data Visualization
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Graphic and Visual Design, Marketing Materials, Marketing Design, Brochures, Design Elements And Principles, Marketing Communications, Workflow Management, Presentations, Social Media Content, Strategic Communication, Financial Statements, Branding, Business Systems
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Analytics, Business Analytics, Data Analysis, Data-Driven Decision-Making, Business Intelligence, Big Data, Data Visualization, Data Presentation, Statistical Programming, Microsoft Excel, Data Visualization Software, Data Collection, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Power BI, Data-Driven Decision-Making, Data Analysis, Microsoft Power Platform, Data Collection, Business Analytics, Data Transformation, Data Visualization Software, Microsoft 365
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Marketing, Public Health, Substance Abuse, Business Ethics, Social Impact, Higher Education, Regulatory Compliance, FinTech, Mental and Behavioral Health, Behavioral Economics, Advertising, Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, AI Personalization, Supervised Learning, Health And Wellness Coaching, Predictive Analytics, Responsible AI, Model Evaluation, Artificial Intelligence, Data Quality, Automation, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Auditing, Software Development Tools, Paid media, Test Tools, Performance Analysis, Process Optimization, Performance Improvement, Performance Appraisal, Prioritization
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Performance Reporting, Performance Analysis, Marketing Analytics, Data-Driven Decision-Making, Business Writing, Marketing Effectiveness, Data Storytelling, Email Marketing, Data Presentation, Concision, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks